Ashita Arora

Head - Content & PR @ FabAlley

Country

India

City

South Delhi

Industry

Apparel & Fashion

Skill

Web Content Writing, Strategy, Storytelling, Social Media, Communication, Media Relations, Press Releases, Copywriting, Public Relations

Experience

Head - Content & PR

FabAlley

2019-7 - Present · 7 yrs 3 mos

Noida, Uttar Pradesh

Content Writer & Digital Transformation Strategist

Digital Passion Peers

2019-1 - 2019-7 · 7 mos

New Delhi Area, India

Content Manager

The Style Stamp

2016-3 - 2019-1 · 2 yrs 11 mos

New Delhi Area, India

The Style Stamp is a digital destination for fashion, beauty and lifestyle content and shopping. As the team-lead for content, I planned and put into action the complete editorial wing of the website that included video content, writing stories and editing copies. I also featured in our in-house videos, both live and recorded.

Account Manager

Wfive Communication

2013-6 - 2015-3 · 1 yr 10 mos

New Delhi Area, India

At WFive Communications, I handled accounts across the fashion, hospitality and art industries. As an account-lead, I was the one-point contact for my clients. My role involved strategizing the communication plan, client servicing, documentation, developing media pitches and story ideas, and business development Key Accountants Handled: Christie's, installation artist Vibhor Sogani, Ambrosia Hospitality (Amour Bistro and Amour Patio Restaurant & Bar), Kathak maestro Shovana Narayan, and designers Kiran Uttam Ghosh and Raakesh Agarvwal