Ashit Patni

Strategic Marketing Leader | Ferrous Value Chain Expert | CMO at Lloyds Metals and Energy LtdWith over 17 years of leadership in the Metals & Mining sector, I specialize in driving commercial excellence across the entire Ferrous Value Chain. My expertise uniquely bridges the gap between upstream Raw Material Strategy (4 years) and downstream Steel & Industrial Sales (13 years), enabling the delivery of integrated growth strategies in volatile market environments.Currently serving as Chief Marketing Officer (Senior Managerial Personnel) at Lloyds Metals and Energy Limited, I lead the Sales & Marketing functions for one of India’s fastest-growing integrated steel players. My mandate is focused on strategic brand positioning and establishing a dominant market presence as we scale our operations.Core Competencies:Strategic Sales Leadership: 13 years of experience driving multi-million dollar revenue growth across Finished Steel, DI Pipe, and Pig Iron.Raw Material Expertise: Deep understanding of Bulk Raw Material sourcing, mineral economics, and upstream supply chain dynamics.Organizational Scaling: A proven track record of building high-performance teams and institutionalising robust commercial processes, honed through tenure at industry leaders like Vedanta.Market Intelligence: Utilizing data-driven insights to navigate global commodity cycles, price volatility, and demand forecasting.I am passionate about the "Make in India" initiative and am committed to contributing to the sustainable and profitable growth of the domestic steel industry.