Ashish Sacher

Ashish Sacher

Director-Commercial PC Category for Greater Asia @ HP

About

I am a Global Director of Product Management & Strategy with over 20 years’ experience driving business development through comprehensive sales management, commercial strategy, and P&L Management. I have a proven track record advancing sales and market share growth across the world for IT MNCs. My people-centric personality is the guiding star of my career. After graduating with a Bachelor of Engineering, I was fortunate enough to kickstart my career in sales under the guidance of amazing managers and seniors who taught me that sales go beyond revenue and margins, it is about building and maintaining partnerships that last. I take great pride in understanding the problems faced by my clients to develop targeted solutions for them, and continually work towards improving their experience. I specialize in category management, key account management, and people management. Outside of work, I enjoy motorcycling, travelling, and cosmology. Whether for work or for fun, please feel free to get in touch with me directly at ashishsacher@gmail.com. I look forward to connecting with you!

Country

Australia

City

Acacia Gardens

Industry

Computer Hardware

Skill

Online Sales Management, Process Optimization, Business Analytics, Change Management, Remote Team Management, Team Development, Sales Promotion, Branch Management, State and Local Government Sales, Account Management, SMB Sales, Large Account Sales, Project Management, P&L Management, Retail Sales, Channel Sales, Retail Category Management, Operational Excellence, Multi-Cultural Team Leadership, Strategic Alliances

Experience

HP

Director-Commercial PC Category for Greater Asia

HP

LinkedIn
2025-5 - Present · 1 yr 5 mos

Sydney, New South Wales, Australia

HP

Director - Consumer PC Category - Greater Asia

HP

LinkedIn
2024-11 - 2025-5 · 7 mos

Sydney, New South Wales, Australia

HP

Director - HP Poly Category for Greater Asia

HP

LinkedIn
2023-11 - 2024-10 · 1 yr

Australia

HP

Global Director, Product Management & Strategy – Workstations

HP

LinkedIn
2019-11 - 2024-6 · 4 yrs 8 mos

Singapore

Lead team of 18 to manage global Workstations portfolio, overseeing business strategy & development, product portfolio design & execution, and customer engagement efforts. Core responsibilities: - Strategic direction & execution plans - Product Management and Marketing - Market share growth - Project management - Process optimization - Business analytics - Change management - Remote team management - People management - Cross functional team leadership - Team development & growth - Talent development & upskilling Achievements: - Increased global workstation market share by 3% by executing strong product portfolio, directing growth initiatives, customer engagement, and streamlining supply chain to ensure product availability. - Grew data science segment by 150% YoY and saved up to 15 days of new employee productivity by implementing targeted turnkey solutions. - Generated 10-figure global revenue by orchestrating launch of new workstations offering unique value propositions and bridging market gaps (ZBooks Fury, Z2 SFF, Z2 Mini – Best Desktop of CES 2022). - Slashed process errors by 30% and boosted productivity by 20% by consolidating business processes and operational workflows. -Improved employee motivation and productivity by 3 points during COVID-19 lockdowns through rapid adoption of suitable technology, simplification of operations and increased engagement with the team - Achieved 100% success rate of HP Mentoring Programme by implementing structured mentoring plans and upskilling talents to assume larger projects.

HP

Regional Lead, APAC & Japan – Commercial Products

HP

LinkedIn
2018-9 - 2019-11 · 1 yr 3 mos

Singapore

HP

Category Manager - Consumer Notebooks

HP

LinkedIn
2013-1 - 2018-8 · 5 yrs 8 mos

India

Direct team of 6 product & programme managers overseeing full spectrum of category management and retail sales support for consumer notebooks across India. Core responsibilities: - Category management - Product management - Product roadmap design and execution - Sales pipeline management - Sales channel optimisation - Large Format Sales - Etail Sales - New market entry - Technical sales - Sales verticals and territory expansion strategies - Stakeholder relationship management - Distributor management Achievements: - Propelled HP to become #1 in overall consumer notebooks market share across India within 5 years. - Overtook Apple to become #1 within Premium Business category by elevating marketing strategies in line with premium product models. - Entered Gaming segment and secured #1 market position over 5 quarters. - Expanded HP franchise store network by up to >300 outlets over 5 years through tactful vendor relationship management and offering robust commercial support. - Slashed consumer and channel claims processing times by >90% by spearheading digital transformation process. - Gained 4 points in market share over 2 quarters by enabling seamless transition for channel partners through India’s 2017 GST rollout. - Gained 3 points in market share by leading business response to 2016 Indian Banknote Demonetisation. - Handpicked from pool of ~200 to win ‘Worldwide CEO Sales Achievement (2015)’ award for best category performance and excellent sales achievement. - Selected from pool of 6 teams to win ‘Best Product Management Team (2017)’ based on sales performance, brand impact, and customer impact.

HP

Product Manager -Pavilion Notebooks

HP

LinkedIn
2009-7 - 2012-12 · 3 yrs 6 mos

Gurgaon

HP

Manager – Commercial Enterprise & SMB Sales

HP

LinkedIn
2006-2 - 2009-6 · 3 yrs 5 mos

New Delhi Area, India

Led team of 4 sales executives overseeing 35 channel partners and SMB clientele of 500+ and oversaw account management across major sectors throughout Delhi. Core responsibilities: - Market analysis - Client relationship management - Customer service excellence - Market & competitor activity analysis - Key account management Achievements: - Consistently surpass sales targets by up to 190%, prioritised strong customer & channel partner relationships, and drove effective account management principles. - Captured brand loyalty of key multimillion dollar account by remedying customer pain points of remote location and technical support deficit. - Exceeded sales targets by 150% by partnering with government entities to fulfil seven-figure order, leveraging on courteous client relationship management and meeting specific user requirements.

Wipro e- Peripherals

Branch Manager

Wipro e- Peripherals

2005-3 - 2006-2 · 1 yr

Chandigarh, India

Overview : Responsible for overall branch management functions for North India including sales, finance, people management and operational management of branch. Core Responsibilities : i. Driving total branch sales targets for Commercial Sales, Distribution sales and supplies ii. Direct ownership of Enterprise and SMB sales iii. Responsible for running day to day operations of the branch. Significant Achievements : i. Won some of the largest rate contracts with government bodies in various states ii. Formed strategic partnerships with large system integrators, bidding in large government turnkey projects

Wep Peripherals Limited(New Name For Wipro Eperipherals Limited )

Channel Sales Manager

Wep Peripherals Limited(New Name For Wipro Eperipherals Limited )

2004-3 - 2005-2 · 1 yr

Delhi, India

Overview : Lead distribution channel sales for Delhi Core Responsibilities : i. Deliver sales targets for distribution channel in Delhi ii. Lead a team of sales executives for driving channel sales iii. Designing channel schemes and promotions to promote sales Significant Achievements : i. Established #1 share in distribution in Delhi ii. Expanded distribution channel by onboarding large channel partners from adjacent industries

Education

Xavier Institute of Management(XIM Bhubaneswar)

Xavier Institute of Management(XIM Bhubaneswar)

LinkedIn

Marketing and Finance

2002 - 2004 · 2 yrs
Delhi Technological University (Formerly DCE)

Delhi Technological University (Formerly DCE)

LinkedIn

Civil Engineering

1998 - 2002 · 4 yrs

Ashish Sacher's Contact Information

Email

******@***.com

Phone

(**) *** ****

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