Ashish Goyal

Acquisition of and building scale for channel partners in the SME domain for accelerating adoption of PA/PG, besides other products, across sectors

Responsible for design and execution of PMF, GTM, sales and marketing strategy for the product initiative under Livspace. Handling a team of 10+ direct and indirect reportees • Designed and launched the customer loyalty and retention program • Trade activation with 500 customers in less than 3 months • Owned the product marketing communication: strategy, design and execution • Liaising with cross-functional teams frequently

Managing a team of 25 (direct : 16, indirect : 9 ), driving regional marketing priorities for business worth ~100 cr. annually • Customer Marketing with over >15,000 customers from defined TG, doubling the onboarded customer base. • Increased market adoption by >50% for focus products • Design and launch of 3 New Consumer Value Propositions: Architect Program, CHS Program and Small Builder Program • Improved customer satisfaction score of the region from 3.75 to 4.25 on a scale of 5 • Launch of largest BTL activation for a new product delivering 2X consumer adoption • Detailed strategy and planning for the FY 2022-23 BTL and trade activation calendar • Consistent relationship management with all stakeholders • Awarded the FACE of Dr. FIXIT award for two consecutive quarters for the best regional manager

Responsible for end-to-end management of products with ~20% contribution to retail portfolio of Dr. Fixit Brand • 500+ hrs of consumer/influencer immersions to develop Pan-India strategy customized market-wise • Designed and executed 360-degree BTL modules for each strategic initiative • Took a product from ideation to launch, through the NPI journey, eventually delivering 100 cr. in year 3 • Lead the innovation pipeline taking 5 Key NPDs through PI2M process • Pan India Campaign 1: "Leakage se Aazaadi" (Jul’20-Nov’20): BTL Campaign and trade activation to arrest covid impact, delivered 2X growth in consumer adoption; ~50% growth in channel width • Pan India Campaign 2: "Play 2 Win" (Oct’19 – Dec’19): tailored for identified competition markets, delivered >50% sales growth; Increased channel width by 22% • Seeded 2 new SKUs to drive consumption and gain market share • Successfully maintained/gained market share >50% in 18 out of 33 relevant markets • Data driven insighting and value proposition to ensure consumer offtake of greater than 40% for the portfolio • Owned trade/market communication to increase category and brand awareness amongst the end consumers • Working regularly with cross-functional teams to deliver on category responsibilities

Managed the high-stakes Delhi market with the largest GMV, leading a team of 10+ field personnel. • Delivered the highest growth (25%+) and highest sales value amongst 40 clusters • Increased the width of Key Accounts/Dealers by 50% • Achieved 0% attrition in a high-churn metro market • Awarded the Best National Branch Manager and Cluster, FY'18

• Managed business across 40+ towns, 60+ distributors and 3000+ retailers, leading a team of 15+ • Ended the tenure at 23% cumulative growth

Last mile delivery by working with the lowest common denominator in the value chain, across 4 different markets, 3 different Zones

• Data analysis and market research to hunt new market opportunities and prepare the GTM for same • Collaboration with the client facing teams and SMEs to initiate New Product Development best fulfilling client RFPs

• Project: To identify potential market opportunities in the field of Internet of Things (IoT). Initiate and design NPD as well as GTM strategy for the same. • Extended a Pre-Placement Offer

To understand client requirements and develop technology based solutions to best service their needs