ASHISH GUPTA

Manage the overall finance, commercial and compliance function of listed company. Responsible for Business Support, Financial excellence and automation drive in the company.

Reporting to CEO BARC and KMP for the Board of Directors. Reporting to this role is Finance Team, Commercial Team, Facilities, Company Secretary and Vigilance and finance team of subsidiary. Key highlights  Manage the Board comprising of CEOs of top Broadcasters, Advertisers and agencies of India. Also manage Audit Committee, Nomination & Remuneration Committee and CSR Committee.  Restructured the team structure and their responsibilities besides doing automation of certain processes. As a result, reduced functional cost by 25% and improved productivity.  Worked with cross functions and worked on one mantra – Gain productivity by simplification. Revamped many policies and processes and made it simpler, easier and robust at the same time.  Reduced overall cost of company by 10% by effective coordination, negotiations and simplification.  Reduced billing cycle and DSO days by 50%. As a result, accumulated quite a sustainable cash reserve.  The governance has been strengthened and despite tough market conditions, profitability of the company is growing. This is hugely appreciated by the Board.  Spearheaded and concluded various automation projects incl ERP and many others.

Administratively report to India Managing Director and functionally to Regional CFO, Asia. Direct reports include Finance and IT Team in India and Singapore: Key highlights  Managing Working Capital and Treasury function for Asia which includes 8 countries overall. Transformed the way working capital is managed in the Asia region. Not only simplified the way we manage treasury but optimised cash from net negative cash generation to a 15 mil cash generation YOY.  Leading the India Finance and IT team for India and Hong Kong. Partner with business in both countries and contribute to the business growth by getting involved in all significant pricing, deal proposals and strategic business decisions. Improved GOP (Gross Operating profit) by 30% with effecting structuring of deals and also taking some strategic steps.  70% of time is spent on Business Partnership which includes pricing, providing solutions to various Business needs, proposals and contracts. Also front end clients on business matters. Win ratio improved by 50%.  Leading the projects across Asia on Finance transformation, Processes Simplification and most importantly on People Aspect.  As regional resource, moving across countries to support finance and business needs – recent one is Korea and Philippines.

Direct report to Asia Managing Director for the Aspire Lifestyles Business Line, responsible for all aspects of Finance and IT. Direct reports include Controllers in 8 Countries and an Asia Region FP&A team:  Partner with the countries and regional leadership team to drive business growth in Asia by getting involved in all significant pricing, deal proposals and strategic business decisions.  Responsible for all various business projects, commercial decision, Business reviews, Planning & reporting for 9 countries in Asia region.  The Aspire Lifestyles Asia region was newly-created in Sept 2016 and my role has included significant planning and implementation of new processes, team recruitment and team development across countries.  Improved Gross Operating Profit (GOP) by 20% by consolidating back end work in low cost location.  Additional charge of CFO for Hong Kong country, second largest business in Asia.

- Asked to temporarily relocate to Singapore for a short-term role supporting Group-wide activity across the Aspire Lifestyles, Assistance and Medical Services businesses. Direct report to CFO for Asia.  Led the Projects on Financial excellence in Asia Region and standardised the finance & business processes among countries and Global Shared Services in Kuala Lumpur. This improved productivity across countries in Asia significantly.  Revamped the finance & IT function in Hong Kong and played a key role in resetting the business in country along with new leadership team in country.  Spearheaded the project on Oracle EBS implementation across Asia.  Lead the governance excellence for Asia by standardised the GAPP, policies and processes for all countries in Asia. This ensured strong controls & financial management in all countries in Asia..  Won consecutive Group CFO Awards for service excellence, passion and business turnaround.

• Commenced as Financial Controller for India, and then progressed into the Country CFO role in 2013. Based in Delhi and reported to Country General Manager and to Asia CFO.  Lead a team providing accounting, finance and IT support to a total workforce of 250 employees & contractors. Led a change project to restructure finance and commercial support into 4 verticals – FP&A, Accounting, Working Capital and IT  Extensive commercial involvement as a member of the local management team – involved in all pricing, contracts, commercial and profitability matters.  Financial reporting, forecasting, budgeting, Working Capital and Cash management, Statutory and Corporate Secretarial, transfer pricing and legal issues.  Led business acquisition due diligence and process integration activities post acquisition of a regional competitor.  Headed the relocation project of shifting business from Delhi to Mumbai in line with business needs.  Key person driving reduction of Indirect Overheads by 20% and bringing India to EBITDA positive within 18 months of becoming CFO. Met operating budget for 3 consecutive years  Group CFO Award for performance in Working Capital Management and profitability improvement

• • Set up the entire finance function for startup JV group of Quatrro and FP&A in Quatrro Group. • Headed the group Financial Planning and Analysis function. MIS and Financial analysis for the group. • Dealing with Due Diligence team, Bankers and Investors. • Business modelling for all the verticals both long term and short term. • Pricing for prospective business opportunities. • Dealing with Business heads of all verticals • Presentations to Bankers, investors for fund raising and rating agencies for multiple years. • Handled Due Diligence thrice in the company and worked with M&A team on this. • Audit handling with E&Y and KPMG. • Cost Benefit analysis for various processes. • Corporate Secretarial Matters of JV company

- Heading the Corporate MIS and Financial Planning team for Quatrro Group. - Work relating to raising fund from Private Equities and Venture Capitalist. - Preparation of corporate financial Deck for presentation to Prospective investors - Dealing with Bankers for presentations on financial performance and future plans of the company - One point contact for dealing with Rating agencies for credit rating of the company. - Spearheaded Due Diligence for the Quatrro group twice. - Coordination with Business heads and spocs for various financial and non financial information and analysis. - Quaterly Presentation to the board for financial peroformance, Forecast and furture plans.

- Heading Finance and Accounts Function of the company and leading team of experienced people and professionals in this field - Responsible for overall accounting, MIS, Budgets and Stautory compliances - Busines Planning and Financial Analysis - Internal and Statutory audits. - Setting up and monitoring of internal controls - Employee financial accounting - Business Presentations

- Heading Finance and Accounts Function of the company and leading team of experienced people and professionals in this field - Responsible for overall accounting, MIS, Budgets and Stautory compliances - Pricing for proposed contracts - Busines Planning and Financial Analysis - Internal and Statutory audits. - Setting up and monitoring of internal controls - - Business Presentations

- Treasury Function - Business Planning and Financial Analysis - MIS and other management reports - Budgets - Revenue Assurance

Set up finance function of one of the new SBUs of the company - Finance spoc for developing business softwares for the company - Handled the treasury function effectively - Forex management - Process Reengineering - Accouning, Auditing, Taxation and stautory compliances

- Won Zonal Level badminton competition - one of the best players in badmintion team of school and college