Ashish Verma

EtherUX is the performance-focused branch, concentrating on digital strategy, SEO, SEM, and data-driven marketing. I lead the development and execution of digital campaigns across Google Ads, Meta, and other key channels, using analytics and performance insights to optimise reach, engagement, and conversions. The role includes creating performance-oriented content, managing SEO, overseeing KPIs and ROI, and ensuring that campaigns align with each client’s goals. I also draw from my experience in UX/UI and website development to strengthen user flow, content strategy, and digital visibility. The focus is practical, measurable, and rooted in improving online performance across multiple industries.

Dhyān is a creative culinary concept built around mindful eating and flavour. I founded the brand and guided it from inception, shaping both the visual identity and the digital presence. My work spans creative direction, marketing strategy, social media, and content creation, as well as the digital operations that support guest engagement and online visibility. I manage strategic direction, brand storytelling, performance marketing, and the systems that keep the bistro running smoothly. This includes supervising online ordering platforms such as Zomato and Swiggy, refining campaigns using analytics, overseeing community engagement, and maintaining a consistent brand experience across both physical and digital touchpoints.

ITH began as a single creative hostel and has grown into a boutique hospitality brand with a flagship property in Varanasi and a curated collection of homestays. As Founder & Director, I shaped the concept, guided its evolution, and built the foundations that allowed it to scale. Even while based remotely, I stay actively involved through strategic oversight, creative direction, and digital engagement, supported by a committed on-ground team. My focus spans brand strategy, business development, and the systems that keep the properties running smoothly. I lead the creative identity and marketing direction, manage the brand’s digital presence, and ensure that guest experience remains consistent across all locations. I also oversee online bookings, platform visibility, and the reputation management that drives long-term trust and loyalty. I also developed Maya, our multilingual AI-powered virtual concierge. This included training her, deploying her into guest operations, and creating her visual avatar, enabling a more efficient and accessible digital guest experience across ITH’s properties. ITH continues to grow as a hospitality brand rooted in creativity, community, and thoughtful experiences, reflecting my broader approach to design-driven entrepreneurship.

Ether Kreativ is the creative branch of the studio, built on the foundations of Ether Studio. I oversee creative direction, brand development, and the full visual communication process across print, digital, motion graphics, and OOH. The role combines hands-on design with strategic thinking: shaping brand identity, guiding multidisciplinary teams, and ensuring clear creative outcomes across markets including Thailand, Singapore, Germany, and India. My work covers brand building, visual asset creation, motion graphics, storytelling, and consistent execution across all client-facing materials. I remain closely involved in managing projects end to end, aligning aesthetics with practical marketing needs and maintaining a coherent creative standard throughout.

Managing everything E-Commerce and Marketing for our Hotels. Spearheading innovative digital strategies to maximise profits and cutting down on emissions. Plus more.

Worked across a wide range of industries including travel, HR, media, and crypto, delivering end-to-end design and digital marketing support. My work spanned brand development, visual communication, website design, and performance-driven digital campaigns. I handled brand identity design, print and web graphics, UX/UI for websites and web apps, and the setup of responsive WordPress and Joomla! sites using basic HTML and CSS. I also created motion graphics, developed social media content, and managed SEO, SEM, and Google Ads campaigns supported by regular KPI and analytics monitoring via GA4. Beyond design and marketing, I produced corporate presentations including business plans, pitch decks, and whitepapers, and offered creative writing and copywriting consultation as part of my client work.

Served as Lead Designer in the application design and development team, working on UX/UI for IPTV apps and widgets. The role focused on creating interfaces tailored to different audience groups, shaping user flows, and designing motion graphics integrated directly into the apps.

Created motion graphics and visual assets for Hindi and business TV news channels, including on-air graphics, virtual and print backdrops, and stage/set elements. Designed programme templates and screen layouts, handled audio–video editing and synchronisation, and prepared content for broadcast. Contributed to the channel’s full identity overhaul as part of the rebranding team.

Lead by an excellent creative head, the team at this independent design studio helped kick-start my career. My tasks included designing branding and print material.

Between finishing my college and starting my first job as a Graphic Designer, I decided to plunge into the hospitality industry – for the love of it – to work as a Restaurant Associate at BHS in the UK.