Ashish Srivastava

• Executed high-impact trade marketing and brand activation initiatives for key portfolio brands including Bro Code, Big Bro, Bro Red, Wingman, Eden, and Enso, ensuring hyper-local market relevance and strong consumer engagement. • Led end-to-end vendor coordination for signage and visibility asset deployment — managing cost estimation, procurement, production, and on-ground execution in line with PO timelines and brand standards. • Managed the rollout of POSM, visibility kits, and promotional tools across outlets, implementing innovative visibility solutions that enhanced brand exposure and recall, while ensuring accurate tracking and utilization of POSM and gifting inventories. • Handled rental outlet contracting and documentation, including negotiation, internal stakeholder alignment, and approval processes to ensure timely activation and compliance. • Drove on-trade marketing initiatives, including event executions, sponsorships, and venue-level visibility enhancements to elevate consumer experience and strengthen brand presence. • Directed North India merchandiser operations, overseeing deployment, performance tracking, capability development, and adherence to campaign calendars to ensure flawless retail execution. • Recently entrusted with additional responsibilities for Haryana, Punjab, and Uttarakhand, managing trade marketing operations, asset deployment, and market visibility execution across these key states.

Sales & Business Development • Managed state-wide sales operations alongside marketing responsibilities, achieving monthly sales targets through primary sales at distributors (FL2) and driving retailer demand. • Conducted stock audits, optimized credit management, and strengthened distributor/retailer relationships, leading to improved stock rotation and zero bad debts. • Successfully launched and expanded premium and mass-market brands, achieving significant market share growth while ensuring compliance with excise policies and government regulations. • Led market intelligence, competitor tracking, and promotional activities, ensuring compliance in activations, increasing secondary sales, and strengthening brand presence in key markets. Marketing & Branding Responsibilities • Managed end-to-end vendor coordination, procurement, and financial processes, including estimate verification, invoice settlements, payment processing, and bill clearance as per purchase orders. • Led the deployment of promotional materials, signage, and branding elements, ensuring innovation in displays and maintaining accurate documentation of gift transactions. • Oversaw marketing budgets, expenditure tracking, and purchase orders, coordinating with manpower agencies for activity spend settlements and ensuring alignment with allocated budgets. • Compiled and analysed key marketing data for monthly reviews, including budgeting, branding, gift distribution, and activation performance, while ensuring timely MIS/MBR reporting and On-Trade fulfilment.

• Coordinating with vendors, managers, and the procurement team to verify estimates, overseeing timely installations and maintenance, ensuring bill clearance aligned with purchase orders, deploying promotional materials at outlets, allocating innovations in signage and displays, maintaining accurate documentation of gift transactions, and coordinating with vendors for signage execution at outlets. • Overseeing the end-to-end process, including invoice verification, vendor bill settlement, payment processing, gift procurement, vendor management, and coordinating with vendors for branding and fabrication tasks. • Engaged in the preparation of marketing budgets and monthly budget reports, monitoring actual expenditures versus budget allocations, coordinating with the manpower agency for settlement of monthly activity spend bills, and generating brand-specific purchase orders for fabrication and gifting in accordance with allocated budgets. • Preparing for monthly reviews involves compiling meeting data such as budgeting, branding sheets, gift distribution, and receiving, promoter reports, and activation status, as well as generating and distributing management reports accurately and promptly, while also fulfilling On- Trade requirements encompassing events, sponsorships, contracts, and visibility elements, and understanding regional marketing needs through monthly marketing reports to analyze and generate comprehensive reports on the overall state.

• Overseeing the estimation process with vendors in collaboration with SCMM and the procurement team, ensuring timely installations and maintenance in accordance with given timelines and purchase order clearance, coordinating the deployment of promotional elements and gifts through agents, facilitating the allocation of innovative signage elements, managing vendor coordination for signage execution, preparing contracts for rental outlets and obtaining necessary approvals, maintaining accurate documentation and supervision of gift transactions, and participating in promotional planning and execution for branding and merchandising, adhering to contractual agreements and obtaining required sign-offs. • Managing the entire vendor payment process, including settlement of bills and payments, overseeing gift procurement and vendor management specifically for UP, processing vendor purchase orders, and coordinating with vendors for branding and fabrication tasks. • Participating in the preparation and phasing of marketing budgets for UP clusters, including monthly O&R budgets, tracking actual spends versus budget at brand, segment, and HQ levels, managing month-end provision processes and related reporting, coordinating with the manpower agency for monthly activity spend and TTL On-trade claim settlement, generating brand-wise purchase orders for fabrication work, admin, and gifting (both catalogue and non-catalogue) within allocated budgets, and updating SCMM on available brand-wise marketing budgets. • Single-handedly managing various market activations such as N1W, CMRD, JWRL across entire U.P. • Overseeing agent (caper) activities for gift and article distribution, preparing meeting data including budgeting, branding, gift management, promoter reports, and activation status for monthly review. On-Trade requirements including events, sponsorships, visibility elements.

• Planning, procurement and execution of outdoor media along with of a total of 30 airports in India. • Handling all MIS Work and reports. • PO/PR creation, bills checking and coordinating, planning and executing with vendors for branding and other works. • To manage the whole team and all ongoing promotions running at airports. • Coordination with the various agencies/clients for the selling and purchasing of the media. • Coordinating with supervisors and vendors for the branding, manufacturing, execution and operations works.

• Handling EB related reports and daily dashboards. • Billing and payment process of EB Bills. • Coordinate with team and cluster in charge regarding EB Bills. • Keeping records of EB Bills and analyzing data for payment. • Analytical work on arrear payments. • Decision making process for EB Bills.

• Maintaining Excel of all the clients, daily dashboards etc. • Handling LCM partner to provide support regarding collection. • Working and clearing of the Suspense file. • Follow up with client for payment for soft and hard bucket. • Taking care of B2B customers is majorly government, TC & SME accounts. • Handling portfolio of Rs.55 lacks approx. majorly for data products like ILL, MPLS, Centrex, Walky, V data cards and partially GSM. Responsible to achieve 100%. • Reduction and resolving disputes related to billing/connectivity within SLA by hand-to-hand coordination through interdepartmental team like sales, service, dispute resolution, network, complaint management team.