Ashish Mehta

Regional Head @ SUGAR Cosmetics

About

Experience of working in multinational corporate environment. Good understanding of key selling processes, market analysis, business planning and development. Skilled in developing effective relationship with clients by offering right products at right time to achieve maximum profitability of the organization. I am a exicutive MBA from NMIMS mumbai

Country

India

City

Mumbai

Industry

Consumer Goods

Skill

District Management, Partner Relationship Management, Management Professional, Business Development, Sales Operations, Sales, Marketing, Sales Management, Sales & Marketing, Marketing Strategy, Direct Sales

Experience

Regional Head

SUGAR Cosmetics

2025-9 - Present · 1 yr 1 mo

West

Lead and manage regional sales operations to achieve business targets Set sales goals, plans, and budgets for the region Drive primary, secondary, and tertiary sales growth Develop and motivate ASMs, TMs, and field teams Strengthen distributor network and channel partnerships Monitor sales performance, productivity, and market execution Ensure effective implementation of company strategies and schemes Manage key accounts and resolve market issues Control regional budgets and improve profitability Share regular market insights and reports with senior management

National trade marketing head

SUGAR Cosmetics

2024-11 - 2025-12 · 1 yr 2 mos

Mumbai, Maharashtra, India

Develop & execute trade marketing strategies to drive sales and brand visibility. Plan & implement in-store promotions, merchandising, and product activations. Design channel-specific programs for General Trade, Modern Trade, and E-commerce. Support sales teams with POS materials, tools, and impactful campaigns. Analyze market trends & ROI to optimize trade investments. Collaborate with cross-functional teams for seamless execution. Lead & mentor the trade marketing team for performance excellence.