Ashish Bajaj

• Advising early-stage and mid-sized businesses in technology, media, healthcare and lifestyle sectors on brand building, market positioning, and GTM strategies. • Conducted brand audits and designed 360° campaigns improving engagement and visibility. • Upskilled in AI-driven marketing led storytelling to align with the future of experiential marketing. • Collaborated with agencies and product teams to craft high-impact narratives and improve ROI from digital spends.

Objective: Position AjnaLens as a trusted innovation partner through go-to-market leadership and emotionally intelligent, customer-centric storytelling that drives measurable outcomes. Achievements: Launched and positioned two XR-AI products with integrated go-to-market strategies, combining positioning, digital performance, and thought leadership. Delivered 120% increase in brand engagement through omnichannel campaigns and content. Achieved a 40% improvement in MQL-to-SQL ratio by aligning messaging to buyer journeys and optimizing lead generation campaigns. Defined and monitored KPIs across awareness, engagement, and conversion metrics to evaluate marketing effectiveness. Partnered cross-functionally with product and sales to build CXO-level narratives that reinforced category creation. Employed data-driven decision-making and analytics tools to refine campaign execution and enhance ROI.

Objective: Build B2C engagement and viewership across North India using emotionally resonant brand campaigns aligned to business KPIs for Star Bharat. Achievements: Executed regional go-to-market strategies for flagship show launches, achieving 20% increase in viewership. Boosted digital engagement by 30% through data-driven, content-first marketing campaigns. Collaborated with internal teams and external partners to ensure cross-functional alignment and communications clarity. Defined and reported KPIs across media spends, reach, and conversion funnels to optimize campaign effectiveness.

Objective: Launch a culturally resonant entertainment brand and achieve market leadership through insight-driven marketing and aggressive lead and revenue generation. Achievements: Led Zee Punjabi to No.1 in viewership within 90 days of launch—secured 35% market share and 25% growth in ad revenues. Devised go-to-market plans for show launches & advertiser co-branded initiatives. Boosted lead generation for branded content and events through targeted campaigns across digital and offline channels. Built omnichannel storytelling that drove emotional engagement while aligning with performance KPIs & brand goals. Leveraged analytics and market insights to optimize content packaging and campaign ROI

Objective: Build scalable brand systems to support SaaS adoption and continuous B2B and B2C lead generation. Achievements: Designed GTM strategies for a SaaS platform and online community, targeting both HR professionals and end users. Implemented full-funnel campaigns using content marketing and paid digital, generating consistent inbound leads. Coordinated marketing communications across internal teams, ensuring customer-first messaging and storytelling. Developed analytics dashboards and KPIs for tracking user acquisition, activation, and engagement.

Objective: Reinforce Mint’s premium positioning and reestablish profitability by delivering CXO-focused content and driving B2B lead generation. Achievements: Created “Mint Readers are Leaders” and “Mint or Nothing” campaigns, driving 20% increase in engagement and reactivating dormant audiences. Integrated performance marketing, PR, and content to increase B2B lead generation for events and subscriptions. Defined KPIs for campaign evaluation, conversion, and retention; optimized strategies based on analytics feedback loops. Established Mint’s event vertical as a lead-generating platform for high-value sponsors and corporate clients. Balanced creative storytelling with business impact to deliver consistent ROI and audience loyalty.

Objective: Build branded content IPs and integrated campaigns that drive client engagement, performance marketing results, and revenue across TV and event platforms. Achievements: Designed content partnerships and co-creation models, expanding advertiser participation in programming. Led campaign strategy, sponsorship acquisition, and execution for IP specials and custom shows. Delivered end-to-end branded experiences across ATL, BTL, and digital activations. Improved client retention and campaign renewal rates through effective storytelling and KPI-linked reporting. Supported sales enablement through branded content decks, case studies, and revenue performance tracking.

Objective: Develop culturally rooted content experiences that aligned to brand values and delivered strong ROI for advertisers. Achievements: Scaled branded content vertical to ₹4 Cr by creating formats around emotional storytelling and national pride. Developed award-winning IPs (Seven Wonders of India, Warrior Tribes of Nagaland). Crafted integrated content strategies for tourism, IPOs, and BFSI sectors.