Ashish Mehta, M.S., MBA

• Responsible for driving Brand Forecasts (mid and long-term) for the Cardio-Renal-Metabolic, Respiratory and Specialty brands portfolio of brands at Boehringer Ingelheim, Canada – In-market assets, Pre-launch assets and Mature & Established products • Lead brand-specific analytics deliverables cross-functionally with Medical, Market Access, Marketing, Customer Insights, to help drive Key Business Decisions through multiple brand planning cycles annually • Responsible for Long-term forecasts, at brand and SKU-level, liaising closely with Finance • Actively involved in collaborative projects and workstreams related to Demand Planning, Sales Planning & Call optimization towards effective Physician Segmentation, as part of the Customer Experience Operations function • Develop and deliver analyses that address key business questions, generate brand insights, and provide recommendations to stakeholders.

• US Oncology Forecasting (On-site Lead - PharmaAce), responsible for developing, maintaining, and delivering forecasts and brand insights for the Oncology and Hematology portfolio at BMS • Drive fact-based forecasts combining analog studies alongside Competitive Intelligence and Market Research • Lead discussions with Global and Regional Commercial teams to align on business priorities and timelines • Develop and deliver analyses that address key business questions, generate brand insights, and provide recommendations to stakeholders. • Liaise with Marketing & Sales Force Effectiveness teams for late-stage assets to implement brand positioning

• Delivered fact-based business insights to drive business initiatives, utilizing Retailer POS data to compile & interpret in-depth customer analysis and provide recommendations on 4P’s to maximize opportunities including DC & store level inventory, promo analysis, sell through, pricing & market analysis • Leveraged Nielsen Market Track data (velocities, penetration, regional trends) to identify business building opportunities for two key accounts - Walmart & Costco • Led Walmart e-commerce development and marketing initiatives – continually coordinate with the retailer as well as internal RB teams to ensure timely completion of all components

End-to-end business solutioning to Top tier MNC Pharma companies in India, in the Medical Technology (MedTech) and Consumer Healthcare space Hands on expertise in building Proposals, Research Screeners, Discussion Guides, Sample spread for Primary Market Research, conducting PMR interviews (F2F, Online, CAPI) Responsible for smooth operational workflow – Debriefing, GANTT chart, RACI matrix Vendor management and coordination with independent researchers on multiple parallel projects Liaising effectively with Legal documentation for projects prior to commencement, as well as ensuring operational workflow up to project delivery

Project Management • Spearheaded Commercial Strategy projects for Fortune 100 Pharmaceutical and Consumer Healthcare companies – 80% clientele in North America and Europe • Project Manager throughout all stages of the project life cycle – RFP building till the end deliverable • Front-ended multi-disciplinary projects in Digital health, Indoor asset tracking in Hospitals, Naturals, Skin care, In-licensing opportunities, Growth & Go-To-Market (GTM) strategies • Project Categories – Commercial Assessment, Technology Landscape, Competitive Intelligence • Client-facing experience - Well-versed with handling clientele across multiple geographies Team Management • Responsible for mentoring and direct reporting of Senior Business Analysts, Business Analysts and Subject Matter Experts – total team size of 8 associates • Operational responsibilities include Monthly Performance reviews, Project Management SAP software, Resource Allocation, Team building initiatives, Knowledge Sharing sessions Business Development (B2B Pre-Sales) • Pitching project requirements to potential clientele, identifying client needs and catering to fulfill the existing demand, working alongside the Business Development team. • Collating targeted BD pitch collaterals to be used during client presentations • Work cohesively with the BD team ensuring maximum conversion rate of RFPs to live projects

• Cross-functional experience with Business Analytics, Competitive Intelligence, Forecasting, Brand Insights and Market Access • Expertise of a matrix environment and managing Global stakeholders across Europe, Asia Pacific and the Americas, thereby cognizant of different work cultures • Enhancing market and therapy area knowledge across brands in Ophthalmics & Oncology whilst driving innovation for existing service lines • Role enhancement with certifications in Project Management and Process Improvement, leading independent projects as well as mentoring and on-boarding new joinees • Actively involved in Customer engagement with focus on bringing new business as well as enhancing existing deliverables, thereby contributing to strong business partnership

• Providing centralized, holistic insights to multiple stakeholders for Strategic and tactical planning of a leading Novartis brand in the Ophthalmology franchise • Designed high quality deliverables for the Global Brand team, Regional Marketing teams and National Sales Managers pertaining to different KPIs monitoring overall brand performance • Proactive in overall therapy area knowledge, market assessment, developed and emerging market capabilities, brand asset maximization, Integrated product strategy, Global brand performance monitoring, Business Insights • Actively involved in cross-functional collaboration with Competitive Intelligence, Forecasting and Brand teams to ensure smooth operational workflow on projects with high visibility • Versatility on various databases for longitudinal patient data, IMS, Decision Resources, Evaluate Pharma & Cortellis

- Conducted primary and secondary research in Healthcare, medical devices, biotechnology and pharmaceuticals market across various geographies (US, EU, APAC, ROW) - Proficient in conducting expert interviews with top management from the Healthcare, Pharmaceuticals and CRO sector along with company profiling of key global market players - SWOT analysis, market forecast, competitive analysis, competitive benchmarking, predicting market drivers, restraints and industry challenges. - Proficient with content aggregates of secondary databases such as Factiva, OneSource, Bloomberg, Reuters, Hoovers - Critical writing & analysis of syndicated market reports with the help of quantitative and qualitative studies - Conducted detailed market engineering with devised models and forecasting studies - Undertook industry-specific consulting projects (growth, business intelligence and strategy & development) for the Healthcare & Pharmaceuticals domain

Rank 3 in the Marketing specialization division

Rank 3 in the Applied Biosciences division

Rank 1 in Ruia College Rank 5 in Mumbai University