Ashima S.
Co-Founder, CEO @ Chetan Bharat Learning
About
Building brands. Leading teams. Scaling vision into systems. From launching a civil services edtech from scratch to partnering with ministries, scaling digital-first pipelines, and shaping narratives that resonate — I’ve led from the front, wearing multiple hats with intent. My edge lies in creative strategy, campaign architecture, user-led product thinking, and storytelling that moves people across platforms, screens, and boardrooms. Whether it’s a policy pitch, a UX flow, or a high-stakes seminar, I bring full-stack energy with founder-level skin in the game.
India
Chandigarh
Management Consulting
Investor Relations, Strategic Communications, Revenue Generation, Category Management, Consulting, Daily Operations, New Business Development, Decision-Making, Management Consulting, Business Strategy, Business Development, Entrepreneurship, Startups, Marketing Leadership, Strategic Leadership, Landing Pages, Digital Marketing, Media Planning, Below the Line Advertising, Creative Strategy
Experience
Co-Founder, CEO
Chetan Bharat Learning
Chandigarh, India
- Built CBL from inception into a multi-location hybrid EdTech brand serving 100K+ civil services aspirants - Led end-to-end marketing, CRM, and growth systems — scaling high-intent lead funnels and driving conversion excellence - Drove content and academic strategy, steering product roadmap and platform launches across app and web - Forged institutional partnerships with government bodies and universities across North India - Managed cross-functional teams across operations, sales, academic delivery, and student experience
Invigilator – Examination Operations
British Council
Chandigarh, India
-Ensured secure, protocol-compliant administration of international exams (IELTS, Cambridge, etc.) in high-stakes test environments -Coordinated candidate flow, seating arrangements, and biometric verification processes in line with British Council standards -Reported irregularities, managed incident documentation, and collaborated with supervisors to uphold exam integrity -Monitored timekeeping, instruction delivery, and procedural accuracy throughout exam cycles -Interfaced with candidates from diverse backgrounds, ensuring a calm, consistent experience under pressure
Operations & Marketing Intern
Rotary International
Chandigarh, India
- Part of the Organizing Committee for ROTASIA 2017 — South Asia’s largest Rotaract leadership summit, hosted in Chandigarh - Supported cross-functional operations across marketing, sponsorship, logistics, and event execution for 1,500+ attendees - Secured sponsorships from local partners as part of the Marketing & PR team; managed outreach, branding, and follow-ups - Assisted in event day coordination, backstage management, and vendor liaison during multi-track sessions - Received Special Recognition from PHF DRR Shubham Rattan for outstanding contribution — selected out of 150+ organizing members
Education
Indian Institute of Management, Kozhikode
Indira Gandhi National Open University (IGNOU), Delhi
Political Science and Government
Pursued alongside civil services preparation; developed strong academic grounding in political theory and governance
Panjab University
Business/Commerce, General, Economics
Ashima S.'s Contact Information
Phone
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