Ashima Garg

Director - Marketing @ PayU

About

An innate digital strategist with 7+ years of experience. Strong business acumen with expertise in marketing, business development and team building. Proficient in managing strategic media & brand campaigns with key focus on consumer behavior and audience mapping.

Country

India

City

Delhi

Industry

Financial Services

Skill

Influencer Marketing, Performance Marketing, Performance Measurement, Business Insights, Business-to-Business (B2B), Marketing Campaigns, Business Planning, Marketing Budget Management, Partnership Marketing, Financial Literacy, Demand Generation, Co-marketing, Product Marketing, Growth Strategies, Team Leadership, Communications Strategy, Television, Public Relations, Media Strategy, Media Planning

Experience

Director - Marketing

PayU

2025-4 - Present · 1 yr 6 mos

Gurugram, Haryana, India

Associate Director - Brand Marketing

PayU

2024-4 - 2025-3 · 1 yr

Gurugram, Haryana, India

Senior Manager - Brand Marketing

PayU

2021-7 - 2024-3 · 2 yrs 9 mos

Gurugram, Haryana, India

Senior Manager - Brand & Marketing

Deltatech Gaming Limited

2020-3 - 2021-8 · 1 yr 6 mos

Gurgaon

Account Director

Dentsu Webchutney

2019-2 - 2020-2 · 1 yr 1 mo

Account Supervisor

Please See//

2016-9 - 2019-1 · 2 yrs 5 mos

Mumbai, Maharashtra, India

Digital Specialist

Genesis BCW

2015-4 - 2016-9 · 1 yr 6 mos

Gurgaon

• Clients: Cairn India, Logitech India, Carrera, Avon India • Job: Strategy and implementation of campaigns, content creation and community management • Recognitions & Awards: (a) ‘Campaign Asia’ featured Carrera India’s “#OutThere” campaign as the ‘Most Engaging Instagram Handle’ (b) Client Appreciation Award for a digital advocacy campaign

Management Trainee

Bang In The Middle

2014-4 - 2014-6 · 3 mos

Gurugram, Haryana, India

Digital marketing, social media management, report analysis & creation, content generation for Dulux India Ltd, Only Vimal, Tupperware, HP, Times Foundation, Oxolloxo & WOO.