Ashifa Paracha

Chairperson @ Brande

About

Ashifa Paracha is an accomplished Chairperson and founder with over 27 years of experience in Marketing, Advertising, and Digital Transformation. She established Brande Advertising in 2009, creating a platform that has significantly shaped the advertising landscape in Pakistan. In 2017, she launched the Pakistan Digital Awards to celebrate and promote local digital innovations on a global scale. Her dedication to advancing the digital industry continued with the creation of Digital Leaders Pakistan in 2021, a platform designed to recognize and elevate digital leaders worldwide. Ashifa's commitment to mentorship and empowerment is obvious through her initiatives like Corporate Lounge and SheVows, which support young entrepreneurs and advocate for women's mental health, respectively. As a former Chairperson of the Digital Marketing Committee of the Federation of Pakistan Chamber of Commerce and Industry and a Mentor for UNIDO, Ashifa brings a wealth of expertise and strategic vision to the digital realm. Her leadership continues to drive transformative growth and inspire generations of digital innovators.

Country

City

Pakistan

Industry

Computer Software

Skill

Business Ownership, Start-up Leadership, Board of Directors, Strategic Planning, Marketing Communications, Planning, Event Management, Brand Development, Marketing Strategy, Public Relations, Online Marketing, Research, Business Strategy, Social Media, Social Media Marketing, Project Planning, Management, Media Planning, Corporate Communications, Advertising

Experience

Chairperson

Brande

2025-9 - Present · 1 yr 1 mo

Pakistan

CEO

Brande

2009-7 - 2025-9 · 16 yrs 3 mos

Pakistan

- Directed comprehensive multilingual marketing and advertising projects to support clients expanding in local and international market. - Determine project scope and collaborated with team members to develop project plan including schedule and budgets. - Plan, execute and launched the new thematic campaigns for new and existing clients.

Chief Executive Officer

Brande Technologies

2024-4 - Present · 2 yrs 6 mos

Founder

Digital Leaders

2021-1 - Present · 5 yrs 9 mos

Pakistan

A shared professional space for leadership from different sectors promoting effective, long-term digital transformation.

Founder

Pakistan Digital Awards

2017-1 - Present · 9 yrs 9 mos

Pakistan

Pakistan Digital Awards designed to reward and motivate those who are driven by their Ambitions coupled with technology, the very best in digital marketing campaigns and talent.

Founder

She Vows (Mental Health Awareness platform)

2015-5 - Present · 11 yrs 5 mos

Advisory Member

WANZ International Technology

2022-6 - 2023-6 · 1 yr 1 mo

Chairperson Marketing and communication committee

Federation of Pakistan Chamber of Commerce and Industry

2016-8 - 2017-12 · 1 yr 5 mos

Pakistan

Senior Account manager

Contract India

2006-8 - 2009-6 · 2 yrs 11 mos

Plan, execute and launched the new thematic campaigns for new and existing client. Worked closely with media team for media planning and buying. Plan and execute Promotional Campaigns (ATL/BTL) in different cities. Responsible for being agency expert for AMEX brand to maintain brand consistency from planning to execution in all materials.

Senior Account Supervisor

Interflow Communications

2005-4 - 2006-4 · 1 yr 1 mo

Reporting to the Account Director, was involved in developing plans for creative, media and all advertising activities. Managed the launches of various thematic and promotional campaigns. Worked extensively on the launch plan of Nissan Sunny 1300cc during 2004 and 2005. Main focus was on Media and BTL executions of the overall communication strategy and feasibility analyses of the available options of communication.

Business development manager and Head of Client service

Revelation, Inc.

2002-2 - 2005-3 · 3 yrs 2 mos

- Headed the departments of Client Service and the Business Development of “MR” Magazine and Corporate Events. - Design advertising and marketing strategies for client on both quarterly and yearly basis. - Worked on consumer and media oriented PR strategies for Event Management Department. - Develop the business of Magazines (MR & Pink) and Event management. - Developed annual marketing project plans (scope/timeline/budget) with client executive management teams. - Major clients were Nabi Qasim Pharmaceutical, Shabbir Tiles, Cotton & Cotton, Arwen Tech, Lakhani Silk Mills, General Goods, Millac foods Pvt Ltd, UHU Co