Ashia Avasthi

Supporting lead generation, sales enablement, and client engagement efforts focused on helping Canadian businesses access government grants, incentives, and funding programs. - Engaging with leads, qualifying prospects, and supporting their transition into the sales pipeline. - Researching and identifying potential clients, building outreach lists, and supporting nurture campaigns for re-engagement or inactive leads. - Collaborating with the Sales, Marketing, and Program Development teams to identify engagement opportunities, refine lead generation strategies, and provide input for CRM reporting and campaign effectiveness tracking.

- Led growth marketing initiatives for 70+ T-Hub programs and flagship initiatives, overviewing program marketing, assessing lead generation, and initiating marketing campaigns on social media platforms. - Handled end-to-end program management initiatives for 30+ corporate & government clients like Mercedes Benz, Hero MotoCorp, Redbull, Panasonic, HSBC, Boeing, Maruti Suzuki, ICE, AWS, IDEX, Kotak, XDC, etc. - Managed and optimized omnichannel digital marketing campaigns on LinkedIn, Meta, and Google, generating 70,000+ relevant leads with budgets exceeding 20 Lakhs, achieving a lead conversion rate improvement of 30%. - Conceptualised and delivered content of various formats for social media, WhatsApp outreach, targeted email campaigns, and ad copies, improving engagement rate by up to 5%. - Executed marketing and branding activities for 5+ major T-Hub events, including event planning, vendor/agency management, and the creation of branding materials, for events like T-Innovation Summit, T-Hub Foundation Day, DAIS 2024, T-MAP, GCC Innovation Summit, and T-Hub Portfolio Summit. - Produced content for websites including the new T-Hub website, MATH (DST) website, and AIC T-Hub website, and edited 50+ landing pages & microsites, resulting in 50% increase in participation, user visits, and engagement. - Supervised interns and associates, overseeing their daily activities and project contributions, identifying resource gaps, and allocating tasks to optimize the team’s performance - Managed external agencies and vendors for the T-Hub brand and various program content formats, including designs, blogs, case studies, video production, website or landing page creation, and podcast ideation

• Created content for social media channels like LinkedIn, Twitter, and Facebook. - Standardized the social media campaign process under the leadership of the Director of Marketing and increased impressions on LinkedIn from 3000 to 30k per post. - Customized ad copies for LinkedIn, Facebook, and Google for paid campaigns and service promotions. - Created company 10+ internal newsletters, and subscription newsletters, in collaboration with different departments. • Designed, and optimized Simform’s landing pages, service brochures, and case studies. - Produced 10+ landing pages for different service categories like Cloud Native Development, DevOps, SaaS, etc. - Designed 20+ Simform case studies enabling B2B campaigns and sales activities. - Composed 10+ service-related brochures and whitepapers for B2B sales activities.

• Created long-form technical content while collaborating with campaign managers, SEO team, and designers. - Published 20+ blogs on Simform’s blog page with a total of 82k+ pageviews and 70k+ unique pageviews. - Wrote 15+ off-site blogs, published over multiple sites like Hackernoon, Medium, etc. - Delivered and published a comprehensive eBook on ‘Microservices’ along with its outreach activities.

• Acted as a subject matter expert on various academic-related subjects – English, Political Science, Management, Communications, History, etc. • Published blogs as a ghostwriter for off-sites on a wide range of topics. • Conceptualized creative content for landing pages, brochures, presentations, posters, and other design-related forms of content. • Edited and delegated coordinated tasks with colleagues and junior writers.

• Acted as a subject matter expert on various academic-related subjects – English, Political Science, Management, Communications, History, etc. • Created and scheduled online teaching materials for students. • Edited academic essays and research content.

• Conceptualized and created social media content as a part of the marketing campaign – blogs and posts. • Copywriting for HelloDiamonds landing page and social media accounts like Facebook, Instagram, and Twitter. • Wrote product descriptions for their online jewellery segment. • Designed graphics for social media posts – images, infographics, brochures, and posters. • Executed social media campaigns directly under the leadership of the CEO. • Conducted and analyzed data-driven research on marketing responses and reviews.

• Wrote and edited product descriptions for the home furnishing and decoration segment. • Published on-site and off-site blogs on home décor related topics. • Created copies for marketing campaigns on their social media platforms – Facebook and Twitter.

• Managed the application prototype and monitored user experienced during the testing period. • Monitored user experience responses after the launch of the site and provided a daily report on its functioning. • Designed and created long-form content for the blog page and social media platforms. • Created customized templates for email marketing. • Conducted and analyzed data-driven research on marketing responses and reviews. • Collaborated with the branding team for the launch and promotion of the Poletalks app. • Created copies for marketing campaigns on their social media platforms – Facebook, Twitter, and LinkedIn

Pursued Masters in Global Studies, which focuses on the broad areas that affect the processes of globalization. Core subjects include - Global Environment and Society; Global Cultures, Identities, Migration and Diaspora; Global Political Economy; Global Social Policies; Citizenship Struggles; and Global Development.

Pursued Bachelors of Arts with a Subject Specialization in English Literature. Other subjects included - Political Economy, Micro and Macro Economics, Behavioural Psychology, Child Psychology and Psychoanalysis.