Ashfaque Ahmad

Leading the art function in Unreal, responsible for concept, 3D, animation, product, marketing, and cinematic teams. • Built the art team from 0→1, scaling across multiple domains to support full production. • Driving content, resource forecasting, and talent hiring for long-term scalability. • Working closely with product, design, and engineering leaders to ensure cohesive creative direction and high production value. Scaled art pipelines that directly contributed to revenue growth. Introduced new workflows, Ai tools, and engines (Unity, Unreal) to stay ahead of industry trends. Part of GTM and feature decision-making leadership teams, ensuring art, design, and product direction aligned for maximum player and business outcomes.

• Led art direction for hyper-casual titles, collaborating with European product and dev teams. • Adapted to fast-paced prototyping and live metrics-driven production, aligning creative with user behavior and retention KPIs. • Gained deep experience in mobile game business models and rapid iteration cycles.

• Spearheaded the Flash-to-Unity rebuild of Bingo Bash, delivering a smoother player experience without revenue loss. • Expanded team from 2 → 37 artists, covering concept, animation, tech art, and VFX. • Delivered the Unity rebuild in just 8 months, setting a benchmark in efficiency and scale. • Part of the core leadership team, shaping GTM strategy, feature direction, and art cohesion. • The game achieved multi-million USD revenue under this transition. Established art cadence and live ops pipeline, delivering consistent bold beats and meta features. Built the art team from 0→1, scaling across multiple domains to support full production. Part of GTM and feature decision-making leadership teams, ensuring art, design, and product direction aligned for maximum player and business outcomes. Introduced new workflows, Ai tools, and engines (Unity, Cocos) to stay ahead of industry trends. Drove global coordination across EU, and India studios. Reduced production cycles to 60% while maintaining quality. Built and mentored cross-functional teams with high engagement and growth.

As a core decision-maker and leader, drove the end-to-end Art and Technical Art development of Bingo Bashi in Unity, leading a team of +30 artists (animators, concept artists, character artists, and technical artists) from concept to market release. I managed key stakeholders across design, tech, product, and marketing, ensuring alignment between artistic vision, technical feasibility, and business objectives. Established scalable workflows, allowing Bangalore artists to work independently and collaboratively with internal and external teams, including GSN Ukraine and GSN UK. Through strategic hiring, built a high-performance team with strong technical expertise, closing the quality gap and optimizing content for low-end devices while maintaining Industry standard visual fidelity. Key Achievements: Led the Technical and Art Department, embedding automation, asset optimization, and pipeline efficiencies into production. Optimized the production process for the Unity pipeline, improving workflow efficiency. Successfully delivered the game to market within 8 months of production, generating millions in revenue. Optimized LiveOps events, working with the design team to deliver the right player experience. Developed a streamlined animation pipeline, reducing engineering dependency and tripling artist efficiency. Managed cross-functional collaboration, ensuring seamless execution between design, engineering, and art. Drove product delivery, achieving high visual standards and performance benchmarks.

• Troubleshoot and maintain levels to stay within design spec, art, and memory/framerate budgets. • Create models/textures and assemble scenes for architectural and organic environments. • Troubleshoot and maintain levels to stay within design spec, art, and memory/framerate budgets. • Collaborate with other artists, and level designers to assemble and detail game environments. • Communicate effectively with other team members. • Pivotal role in creating and focusing on the approved style, reviewing content, and rendering feedback to guarantee timely completion of the project • Initiation of a pipeline to allow the Animation Team to test and iterate animations in the engine without waiting for engineering to integrate their artwork thus improving artists’ quality and speed by three times • Onboard multiple game game tech to Zynga Bangalore studio. Setting up tech team within the team • Assistance to art director in developing a VFX prototype and establishing art direction for rest of the project • Lead developing a new art style for the product that increased visual quality and performance on low-end devices • Lead a multidisciplinary team in introducing a new pipeline that provided more ownership to individual contributors by removing unnecessary employee dependencies • Facilitation of the recruitment, onboarding, and mentorship of new artists while defining and meeting technical production goals • Creation and implementation of a workflow, enabling artists to be self-sufficient and collaborate with both internal and external partners • Establishment of art pipelines, naming conventions, and documentation standards thus allowing artists to optimize the rendering of visual environments for all Unity3D and cocos projects • Determine the strategic direction and development of a visual identity for various surgical procedures in game

• Supervising 3D and 2D for team social games. • Generating ideas to present to the client. • Determine how best to represent a concept visually. • Create High poly and low poly with UV mapping, Baking and Texturing for Console games. • Optimizing and integrating assets in Engine • Coordinate activities with other artistic or creative departments. • Managing Art team social/console • Develop a detailed budget and timeline. • Design 3d Environment in Engine • Talk to the client to develop an artistic approach and style. • Guiding animator for the optimal requirement of the game.