alexander sereda

core product team lead

About

Product team lead with technical expertise and experience in project management, marketing and sales. Team leader of product manager, engineers and UI-designers. Expert in user stories and product requirements. Strong focus on business development, user acquisition and mobile technologies. Proven experience in management, with an excellent aptitude in communication, presentation and negotiations.

Country

russia

City

moscow

Industry

internet

Skill

mobile devices, product management, e commerce, mobile applications, mobile marketing, mobile internet, start ups, vas, mobile technology, digital marketing, mobile commerce, telecommunications, mobile content, product marketing, mobile advertising, strategic partnerships, digital strategy, web development, mobile payments, web analytics, ppc, mobile communications, monetization, online marketing, analytics, web project management, user experience, iphone, affiliate marketing

Experience

core product team lead

magnit

chief executive officer

mobile content library

2014-6 - 2015-6 · 1 yr 1 mo

content-manager

mobile atelier

2006-4 - 2006-8 · 5 mos

* Content Editor * Uploading of content to CMS * Communications with partners

junior consultant

source executive recruitment

2004-12 - 2006-3 · 1 yr 4 mos

mobile product lead

lamoda group

2017-6 - Present · 9 yrs 3 mos

head of e-commerce mobile

mail.ru group

2012-4 - 2014-6 · 2 yrs 3 mos

* Launch and development of mobile apps and adaptive websites for e-commerce projects, Mail.Ru * Web paygates for platform of money.mail.ru * User acquisition, promo, analytics * Management of team engineers * Achievements: * Launch mobile apps for torg.mail.ru and money.mail.ru * Launch adaptive website for torg.mail.ru * Launch ‘rent-a-flat' app for realty.mail.ru * Launched 'Tourist Guide' platform (app) for travel.mail.ru (currently closed) * Development of statistical and analytic systems * Integrations with other Mail.Ru products, cross-promos * Commercials, optimization of ROI/LTV

head of monetization

mamba

2011-10 - 2012-3 · 6 mos

* Launch and development of paid/VAS services * Analytics, pricing * Promo, special activities * Support product managers * Achievements: * New prices, detection of demand elasticity * New targetings for new services promo * Monetization reports

marketing manager

yandex

2009-10 - 2011-9 · 2 yrs

* Voice of user in product team * Promo/distribution * Launch partnership projects * Management of user communities * Achievements: * Launch free traffic with MTS, Beeline and MegaFon * Launch partner projects with Autoradio (Moscow), KissFM (Kiev) * Book development: Standardization of Corporate Mobile Marketing * Assessment of mobile marketing efficiency * Management of promo page developments, CPC, CPA optimization

product manager ringbacktone and shazam

incore

2007-5 - 2009-5 · 2 yrs 1 mo

* Team management: account manager, product manager, editor-in-chief, content managers. Development and monetization of VAS projects. Development of partnership with operators and content providers. New product and analytic reports. Negotiations with operator's TOP-Management. Launch of partnership programs. * Achievements: * Rebranding of showcases, management of dev team * Launch new regions and new content (new prices) * Users and revenue growth, YtoY +400% * Launch of Shazam on DFM Radio * Launch of original types of RBT monetization * Federal advertisement of RBT with MegaFon

product manager

mobile atelier

2006-9 - 2007-3 · 7 mos

Content management on operator's WAP site, content promo Achievements: Responsible for increase of company's share on operator’s portal growth (from10% to more than 50%)