Åsa T.

Responsible for the strategical and tactical marketing of Lindex kids (baby, toddler, school kids). Driving the internal marketing team (creatives, production, PR- and influencer, social media, web, e-mail, relations, paid media etc.) and partners to contribute to Lindex business-, communication-, and media goals.

Driving the Brand Vision Women 2030, Brand Vision Kids 2030 and Brand Platform Development projects. Leading the cross-functional teams of managers, strategist, creatives and specialists.

http://www.joyshop.se

BRAND AND MARKETING MANAGEMENT Fashion e-commerce. Marketing Manager and Inhouse strategist/planner. Responsible for driving the development of the Cellbes brand and marketing management; brand strategy, marketing strategy, marketing plan, marketing activities, creative/content, concepts, campaigns, production etc. Managing the marketing department/in-house agency of 10; creative director, art directors, copy writer, web assistant, marketing co-ordinator, production manager, marketeer, marketing analyst & social media manager. Member of the Cellbes management team. Product categories: womens- and mens apparel, body, sport, accessories, shoes & home.

BRAND AND MARKETING COMMUNICATIONS -GLOBAL Globally responsible for Volvo Trucks Merchandise Brand and Marketing Management; strategy, brand development, brand extensions, brand experience, business development, concept development, product & category management, product design, product development, marketing strategy, content management, storytelling, integrated marketing campaigns (total mix), PR and sponsorship. Product categories: mens, womens- and childrens apparel, accessories, toys, collectible models, promotional products.

BRAND, MARKETING & PRODUCT - EUROPE On a European basis, responsible for Volvo Trucks Merchandise; strategy, business development, concept development, product & category management, product design, product development, marketing strategy, integrated marketing campaigns (total mix) and PR. Product categories: mens, womens- and childrens apparel, accessories, toys, collectible models, promotional products.

MARKETING & PRODUCT MANAGEMENT - EUROPE Managing the on-going merchandise projects and driving the development of the Volvo Trucks branded merchandise business. Creating and inplementing the new brand, design and marketing concept.

STRATEGIC SOURCING, COMMODITY BUYER- GLOBAL Global strategic sourcing of marketing related products and services for the Volvo Group. Commodities: merchandise, POS, consultancy services etc.

STRATEGIC SOURCING, ANALYST - GLOBAL Supplier, market and trend analyses, sourcing, procurement calculation and negotiation support to the global sourcing department. Various sourcing projects (2-6 Months each).

EVENT, EXHIBITIONS & SALES – NORTH AMERICA Volvo product specialist, marketing and sales of the new Volvo S40 and V50 at global Auto shows.

INTERNSHIP - GLOBAL Internship Brand Development (Master Thesis International Marketing Management) "Managing a Global Brand Portfolio in the Industrial Market" The project result contributed to SKF's Brand Platform development.