Asad Ali Abro

ECOM PK provides turnkey e-commerce solutions to leading fashion retail brands. Key Responsibilities : -Work directly with internal resources regarding the day to day management of the website. -Works with team to develop A/B and multi-variate testing for all promotional activities. -Produce reports to analyze the performance of all online marketing campaigns and promotions (via: reports, analytics, surveys etc.). -Track and monitor performance for all digital content projects. Provide direct feedback/analytics with the goal to improve response/revenue. -Leverage analytics to optimize the entire sales cycle. Report performance KPIs and ROI of all digital marketing campaigns. -Optimize budget and conversion of demand generation media to include but not limited to paid search, affiliate marketing, shopping feeds, retargeting, email, and social media. -Develop best practices in Ecommerce as it relates to the end consumer; drive sales and increase amount per transaction. -Main point of contact for client relations and day-to-day account management to ensure objectives are met. -Superior ability to listen and identify client needs and communicate clearly and efficiently to client and internal team. -Grow and optimize our paid search and external marketing campaigns through ongoing testing of keywords, ad copy, landing page recommendations, bidstrategies, ad extensions, geo-targeting, etc.

Electives: Direct & Digital Marketing Advertising Media Planning Distribution & Channel Management