Asad Dhanji
Associate Director - Commercial @ NielsenIQ
About
Want to Drive the 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 of your Company, Let's do it together ⬇️ Business Management Leader with 15+ years of experience in account management, business development, sales, marketing, and team leadership. ➡️Known to drive consistent YoY revenue growth and client satisfaction in the CPG industry. Managed portfolio of Fortune 500 CPG clients 🏆Received 4 Promotions and multiple leadership awards at NielsenIQ. 𝐊𝐄𝐘 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒⬇️ - Led negotiation renewal of a global client, achieving a 25% business increase compared to a firm average of 9% - Spearheaded 3 custom projects in a new market for NielsenIQ and whitespace for the client, resulting in the escalation of business by approximately US $85K in year 1 followed by US $450K+ in year 2 - Co-led global pricing initiative and implemented account-level action plan resulting in over US$ 500K in additional revenue, exceeding the target by 35% - Increase NIQ service penetration by 20% within the portfolio and capture 10% of the whitespace market with targeted marketing and sales by year-end ➡️I possess a deep understanding of CPG products and services, as well as market trends and consumer preferences, allowing me to develop strategic plans that align with overall business goals. I have collaborated with cross-functional teams, working closely with customer success and product development teams to achieve success in the marketplace. ➡️My expertise as a Business Development Leader in the CPG industry has contributed to driving growth and expanding the company's presence in the market. I am dedicated to identifying new opportunities, developing strategic plans, and executing initiatives that ultimately drive the business's success. 𝐀𝐫𝐞𝐚 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞⬇️ Commercial Strategy | Business Development | Sales Management | Financial Management | Negotiations| Project Management | CPG Industry | Market Research | Client Relationship Management (CRM) | Leadership | Sales & Marketing Strategy | Budgeting & Forecasting | Team Management & Coaching | Data Analytics | Competitive Analysis | Presentation & Facilitation | Strategic Communications ✉️Interested to learn more, let's have a cup of Coffee Virtually or in person☕ asaddhanjee@gmail.com
United Arab Emirates
Dubai
Research
Sales, Strategic Thinking, Business Strategy, Market Planning, Training & Development, Commercial Planning, Business Development, Sales Management, Financial Management, Project Management, Customer Relationship Management (CRM), CPG Industry, Fast-Moving Consumer Goods (FMCG), Planning Budgeting & Forecasting, Negotiation, Google Analytics, Microsoft Dynamics, Salesforce.com, Strategic Communications, Presentation Skills
Experience

Associate Director - Commercial
United Arab Emirates
- Led market research and analysis to identify new opportunities, resulting in the expansion of the company's product portfolio and an additional 15% revenue above the annual target - Collaborated with key client stakeholders to identify and implement business objectives, resulting in an increase in understanding of client needs and a 35% increase in client engagement - Championed data analytics tools to identify patterns within the data, resulting in a 15% success rate for business upsell - Partnered with cross-functional teams to identify growth opportunities, resulting in a 30% increase in product offerings - Prioritized research studies for Insights, Marketing, and Trade teams led to a 15% increase in effectiveness - Implemented and maintained pricing discipline rigor for clients within the portfolio, resulting in a 15% increase in revenue

Senior Manager - Commercial
United Arab Emirates
- Increased revenue by 5% over 12 months on strategic initiatives and leadership of sales and marketing teams - Doubled customer engagement through improved customer service initiatives and effective client relationship management - Successfully negotiated and closed 8 high-value deals, resulting in US $500K in additional revenue - Institutionalized new products which helped materialize 20% whitespace business for the portfolio - Designed and implemented a streamlined payment process with the sales support team, securing 100% of payments within the agreed credit term and ensured zero revenue reversal due to outstanding payment

Manager - Client Sales & Services
United Arab Emirates
- Conducted meetings with stakeholders, delivered value-added presentations, and visited clients regularly, resulting in a 25% revenue growth above the target and exceptional client satisfaction - Orchestrated a volume driven discounting scheme with a key client that resulted in 100% renewal outcome for the core-product and resulted in additional business across other verticals through-out the year - Achieved high Net Promoter Score (NPS) of 9/10 from key clients’ despite of resource crunch within the team

Senior Executive - Client Sales & Services
United Arab Emirates & Pakistan
- Successfully managed a portfolio of small and medium clients and grew annual business for each client between 20% - 125% by working closely with the clients to understand their needs, propose tailored solutions, and ensure value-drive showcasing promising successful results - Worked closely with a key client to resolve data quality issues and won back the business by successfully signing a two-year deal worth 250K US$ per annum - Delivered the highest level of client satisfaction resulting in consistent positive verbal and written feedback from clients, leading to revenue growth and repeated T2T engagements - Resolved data quality issues for high-profile clients, increasing client satisfaction scores by 15%, and generating US$ 500K in additional revenue through collaboration with data science and operational teams

Executive - Client Sales & Services
Pakistan
- Established and maintained strong relationships with key clients, resulting in increased trust, loyalty, & repeat business - Developed and implemented a new client onboarding process, resulting in a more streamlined and efficient experience for clients and reduced onboarding time by at least 15%

Assistant Manager - Marketing Services
Pakistan
- Launched marketing initiatives including a “Come to the Right Side” advertising campaign, branding, and marketing collaterals, and organized Islamic banking awareness programs in multiple cities. - Single-handedly overhauled the EGIBL corporate websites, transitioning them into a revenue-based model

Research Associate
Edge Financials
Pakistan
- Authored research articles for different brokerage firms and oversaw the activities of the data administration unit

Branch Manager
Baby Locks
Pakistan
- I started my career as a part time branch manager of a family-owned retail garment business - dealing with customers, managing inventory, overseeing the branch staff and book-keeping.
Asad Dhanji's Contact Information
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