Asa Laws

AI Product Development: Lead cross-functional engineering and product teams to develop in-house, AI-first systems that process candidate PII in a globally compliant manner. Designed and deployed machine learning pipelines and LLM integrations to power dynamic screening, scoring, and vetting workflows that enhance both candidate and client experiences. Oversaw compliance, audit processes, and documentation to meet global data privacy standards. CRM and Sales Development: Designed and implemented a custom AI-powered CRM and sales pipeline system that streamlined customer acquisition, onboarding, and lifecycle management. This system directly contributed to a 100% increase in sales volume within three months. Integrated tooling for lead tracking, automated outreach, and opportunity forecasting to support a lean, high-performing sales org. Customer Experience: Built and maintained robust AI-driven data pipelines connecting recruiting, vetting, and customer-facing systems to ensure seamless data flow and real-time visibility across teams. Managed recruitment, account management, and fulfillment operations to consistently meet hiring targets, optimize margins, and drive customer success outcomes. Business Intelligence: Developed company-wide dashboards and reporting frameworks to track customer engagement, fulfillment performance, churn risk, and operational KPIs. Leveraged AI models for predictive analytics and strategic insights that guided decisions across product, sales, and delivery. Enabled leadership with real-time visibility into the customer lifecycle and business health

AI Integration and Tool Development: Utilize and develop AI APIs and tools to enhance CRM data processing and enrichment, automate routine tasks, and improve operational efficiency. Drive innovation through AI, enabling informed decision-making and strategic foresight. Compliance and Security: Ensure adherence to AI compliance standards and data protection regulations. Implement robust security protocols to safeguard sensitive information and maintain data integrity. Continuously monitor and update security measures to counter evolving threats and ensure compliance with industry standards. CRM Development: Design, implement, and optimize AI-driven CRM systems to enhance customer engagement, sales performance, and operational efficiency. Data Pipeline Management: Create and maintain robust AI-powered data pipelines to ensure seamless data flow and integration between various systems. Business Intelligence: Develop advanced dashboards and reports leveraging AI to provide actionable insights, aiding strategic decision-making and predictive analytics.

Manage and develop data pipelines for accounting, sales, operations, talent acquisition, and executive management. Executive executive level project and process rollouts.

Managed new Microsoft Dynamics 365 development and implementation cycles. Integrated CRM with ATS, Quickbooks, Call Center, and Project Management workflows to unify data across the business. Developed and managed database and data pipeline from SQL to POWERBI. Managed UX design team for internal project management software. Designed and implemented new insides sales strategy and team management.

Developed and produced professional video, visual, written, and audio materials to support a nation-wide consulting network. Applied modern adult learning methodologies to business focused, results-based materials. Managed, created, and distributed weekly sales training courses for nation-wide sales team.

Developed and Implemented internal training program resulting in 10% efficiency increase and 20% OTD increase. Managed production team of 40+ associates, including attendance, performance, and growth reviews.

Developed and managed B2B web-based training program for 2000+ clients. Designed and implemented online training webinars to improve performance of clients. Created audio-visual training tools (Adobe, web tools, etc.) including script writing, editing, and video editing.

Planned and created daily lessons for university 100-level Portuguese instruction. Applied up-to-date pedagogical scaffolding and instructional design in daily immersion classroom. Evaluated language abilities of more than a 100 students. Developed, tested, and implemented new online-based course for department.

Managed and expanded clientele base over the central Ohio area. Performed total home inspections, quoted treatment for new and returning customers. Treated entire homes under license for insect and rodent infestations.

Performed archival assistance in documentation and preservation of sensitive documents. Research and critical analysis of cultural documents and history. Added over 300 documents to their online archive.

Responding to emails, online chat, phone calls, and any inquiries in Portuguese and English simultaneously. Technical support for other users of online chat services and phone services. Software translation.

The evaluation of and research of native Spanish speakers and their learning abilities and patterns in learning Portuguese over 9 weeks in an intensive, immersion based environment.

Language instruction to non-speakers of Portuguese (Brazilian and Continental). Planning and execution of student oriented, immersion-intensive lessons and activities to teach proficiency within a 6 week period. Evaluation of language learning and fluency.

Design, prototype, and testing of table saw blade brake designs. This included the use of Solidworks CAD software, fabrication machine operation, high speed video capture, and data analysis of prototypes.