Arzu BAYKALDI, MSc.

Develop relations and programs with opinion leaders and associations and establish the scientific and medical legitimacy for La Roche-Posay, CeraVe, Vichy brands into dermatology, oncology, pediatric allergy and family doctors, Management of attendance over 25 different medical congresses in dermatology and pediatric allergy on behalf of L’Oréal Türkiye, Select & design the medical and scientific events so as to increase the visibility and enhance the reputation of the unit like congresses, symposiums, webinars Conducting and leading all the advisory boards for LRP, CeraVe and Vichy brands to related indications, Leading science with global & local clinical studies in Türkiye and work with a CRO company as a stakeholder for observational studies,

Develop relations and programs with opinion leaders and associations and establish the scientific and medical legitimacy for La Roche-Posay, CeraVe, Vichy and Skinceuticals, Select / design the medical and scientific events so as to increase the visibility and enhance the reputation of the unit like congress, symposiums, webinars, adboards, CMEs Prepare and follow all procedures to participate in global and local clinical studies, Defining the multi-channel both on-line and off-line medical strategy in line with brands strategy, supporting prescription leadership strategy with data oriented mindset Preparing of the content and the communication tools to the targets and different touchpoints (doctors, newsletters, video, webinars, communication materials for events such as congresses, etc.)

Preparing annual plans for products, to determine the marketing strategies of the products within this scope To determine the targets such as sales and market share of the products Preparing and delivering presentations to various levels of the company to support launch preparation Organizing trainings for the sales team on product features, marketing strategies of products and competition Building and maintaining relations with the Advisory Board Members, Opinion Leaders and Associations as the representative of the Brand Following the implementation of the strategies, to direct the sales team in this direction, to motivate and to support activities with double-triple visits Maintaining effective communication with the global brand teams/marketing groups Preparing the cost and sales budgets of the products under their responsibility in cooperation with the relevant departments To evaluate the market dynamics, brand image, promotional tools, customer needs to enable strategic decision making Jun 2021 Medical Strategist; Build relationships and providing scientific support to HCPs and KOLs in Cardiovascular Surgery area, Following the most updated treatment options in the field and positioning the product in this scope.

Developing and planning clinical and medico-marketing oncology projects Responsible for project budget planning, purchasing, preparing documentations of clinical research (observational, non-invasive & real-world evidence studies) and monitoring the fields Leadership to multi-disciplinary team of projects, as well as lab teams, doctors, biostatistician Represent the company in the national and international congresses Set-up a unique laboratory test in Turkiye by leadership Cuban physicians after a hands-on training in Havana, Lead all the scientific projects and we had an ESMO poster and an international article from my projects and used them for creating medico-marketing strategies

Providing scientific support, leadership and training to medical field team, Planning and conduct medical events and projects, such as board meetings, case studies, presentations, congress attendance, Build sustainable relationships with KOLs, medical and sales visits to HCPs and identify scientific needs about product

-Supporting investigators in the protocol compliance, informed consent process, actively in subject recruitment -Recording the subject data on CRFs by using EDC system if delegated by investigator -Organizing subject visit schedules according to the study protocol -Filing all correspondences received from the sponsor and the ethics committee to the principal investigator's file -Responsible for all aspects of clinical research from initiation through completion of research projects with human subjects -Conducting interviews with study patients in the clinic, screen participants, and collect data in compliance with established study protocols Worked with AMGEN (Feb 2014-Sep 2014) o Therapeutic areas: -Nephrology-Hemodialysis Patients With Secondary Hyperparathyroidism (Kartal Eğitim Araştırma Hastanesi) -Physical Therapy and Rehabilitation- Postmenopausal Osteoporosis (Marmara Üniversitesi Eğitim Araştırma Hastanesi) Worked with NOVO NORDISK (Jul 2013-Feb 2014) o Therapeutic area : -Endocrinology- Diabetes mellitus (Kartal Eğitim Araştırma Hastanesi), the trial was audited by Novo Nordisk’s global auditors.

SYNTHESIS AND CHARACTERIZATION OF PHOTODEGRADABLE POLYMERS VIA PASSERINI REACTION AND MICHAEL ADDITION REACTION