Aryan Kumar Pathak

Product Management Fellow @ NextLeap

About

I'm a Product Manager with 2.5 years of hands-on experience building brands, managing content teams, and driving user engagement across digital platforms. I started out as a journalist and later moved into digital marketing. Those years taught me how to find the story behind the story — talk to people, figure out what actually mattered to them, and communicate it in a way that landed. That instinct for understanding people is what eventually pulled me toward product. In my time in content and digital marketing, I ran a team, figured out why some content worked and some didn't, and made decisions off Google Analytics data rather than gut feel. It wasn't PM work on paper, but in practice I was doing a lot of the same things: talking to users, tracking what moved the needle, and iterating. The NextLeap PM Fellowship is where that clicked into place. I finished as a Top Fellow out of 260+ peers, and worked on real discovery problems across Swiggy, Spotify, and Amazon. Not just case studies — full cycles of research, problem framing, metrics, and experiment design. Outside that, I built AI Stack from scratch. It's a platform that helps people find the right AI tools. I scoped it, built it, shipped it. That's the part I'm most proud of because nobody asked me to do it. I operate at the intersection of users, design, and data. I ask a lot of "why" questions before I get to "what." And I treat clear writing as a core PM skill, not a soft one. If you're building consumer or AI products and need a PM who can hit the ground running, let's talk.

Country

India

City

New Delhi

Industry

Internet

Skill

Product Strategy, Product Discovery, A/B Testing, Product Sense, Product Briefs, Design Thinking, Machine Learning, Product Design, Problem Framing, Systems Design, User Research, Product Road Mapping, Wireframing, SQL, Product Management, Analytical Skills, Problem Solving, Communication, Adobe InDesign, Adobe Photoshop

Experience

Product Management Fellow

NextLeap

2025-2 - 2025-6 · 5 mos

Ranked Top Fellow out of 260+ peers — Scored 75% on the graduation project in NextLeap's 16-week, cohort-based PM Fellowship covering the full product toolkit from discovery to AI product development. Swiggy — Eco Opt-In Loop (Graduation Project · Sustainability) Ran 32 user surveys and 5 interviews to identify friction in green packaging opt-ins. Designed a behavioural intervention using contextual nudges and eco-streaks. Defined success metrics with a baseline opt-in rate of 8% and proposed a phased A/B experiment rollout. Spotify — AI-Powered Podcast Discovery Identified 62% dissatisfaction with podcast recommendations via user research. Designed a personalised "For You" feed using listening behaviour and NLP metadata. Defined success metrics: session frequency, completion rate, and ad impressions. Amazon — Post-Purchase Anxiety Built "Amazon Companion", a modular post-purchase hub with dynamic delivery rescheduling and verified buyer content. Created a phased v1–v3 MVP roadmap. Defined business outcomes: +25% repeat orders, –30% return rate, +15 NPS.

Social Media Associate

Value Mantra

2022-2 - 2024-7 · 2 yrs 6 mos

• Led a 5-person content team, scoped weekly deliverables, reviewed output against brand guidelines, and maintained consistent publishing cadence across multiple platforms. • Used Google Analytics to diagnose content performance gaps, identifying which formats and topics drove traffic vs. drop-off, decisions informed by data, not gut feel. • Conducted competitive analysis across 5+ industry players to identify content opportunities; findings shaped quarterly content strategy • Grew organic traffic by 30% through SEO-driven content restructuring, researched keywords, revised on-page structure, and tracked ranking improvements week over week • Managed WordPress CMS end-to-end: publishing, formatting, SEO compliance, and workflow optimisation across the content pipeline

Social Media Marketing Intern

Startup Story®

2021-11 - 2022-3 · 5 mos

• Managed social media accounts. • Designed engaging posts for Instagram and LinkedIn. • Collaborated with the copywriting team to deliver high-quality daily content.

Graphic Designer

Punjab Kesari

2021-10 - 2021-12 · 3 mos

Jalandhar

Garphic Designer

Daily Nawan Zamana

2021-8 - 2021-10 · 3 mos

Jalandhar

Education

NextLeap

Product Management

2025-2 - 2025-5 · 4 mos

A cohort-based fellowship focused on real-world Product Management skills. Participating in product teardowns, live case discussions, and group projects using industry frameworks. Learning how to drive user research, MVP development, data-driven decisions, and stakeholder communication. Collaborating with peers across engineering, design, and marketing. Engaging in AMAs with top PMs, mentor sessions, and hands-on problem-solving to strengthen product thinking and execution.