Arya Roy

Lead for Korean Titles and Brand Marketing

Cheryl’s Cosmeceuticals - Mass Skincare Brand Management: Responsible for/to • E-commerce growth strategy & execution - Nykaa, Amazon & Flipkart • Drove higher utilization of Digital Apps • Increased home-care category contribution to overall business • Planned & launched flagship doors Decléor Paris-Luxury Skincare : Category Brand Management Responsible for entire category, inclu. P&L Management, Planning Product Launches, Brand Positioning & Strategy, Digital & PR Activities, Liaising with DMI, Supply Chain, Sales & Education teams; & Designing Consumer Engagement Campaigns; & E-commerce Launch 2020 Strategy for the Indian Market

L'Oréal Professionnel - Hair Color • Designed and implemented a 360 Integrated Marketing Campaign for Parisian Cool - Hair Color Trend Collection 2019 • Liaised with creative, production, digital & PR agencies to create brand strategy & content • Estimated the market potential for new brand launches • Supported operational marketing at Indian Hair Dressing Awards 2018-2019

Global leader in Adhesive Tech., Beauty Care (Schwarzkopf Brand), Laundry & Home Care Reported directly to South East Asia (SEA) AT Business Head • Estimated market size for different business units • Analysed SEA Distributor Performance & recommended efficiency improvement measures • Designed strategic plans for the low end customer base • Enhanced decision making of the business units and marketing function with analytics support Impact: Contributed to 47 million Euro of business in SEA

Management Practicum Project : 'Hiring Trends in Talent Acquisition Industry in Singapore'

•Planned the Phase-1 of eMB India Retail Project in alliance with AWO- Mercedes -Singapore •Devised the digital marketing plan in harmony with the brand strategy to support the GLA Facelift #GrowUpYourWay and GLC 43 Coupe launch #TheOneTheOnly

A non-profit that provides education, libraries and health camps for under-privileged children of government schools. It operates on similar model as 'Teach For India' with strong focus in Tier-2 cities of India. •Liaised with corporates to partner for CSR activities by devising messaging strategy oFacilitated on-board of 10 CSR partners during my tenure •Led the Digital Marketing Team and ran intensive social media campaigns oMedia Metrics witnessed a growth of 400% from the creative and focused messaging •Launched the organization's first e-newsletter -‘The Blue Umbrella’ to create a new channel of communication and touch point with sponsors and potential donors Achievements: •Designed the setup of 4 libraries in government schools across Mysore over a span of 1 year; Impacting and touching the lives of 1500 primary school children

Client: One of the world’s biggest Pharmaceutical firms Used analytics on a day to day basis to facilitate better decision making • Analyzed the performance of various marketing strategies deployed by the client in the Oncology market through the use of test and control and various other statistical techniques • Generated weekly performance reports of high priority oncology drugs o Impact: helped the client make better marketing decisions through optimized sales-rep planning on a weekly basis • Developed insight generating views for newly launched product in breast cancer market: enabling the client to analyze performance on a monthly basis rather than a quarterly basis • Built a comprehensive framework to enable easy and fast delivery of weekly oncology reports: cutting down the delivery time from 2 days to 1 day. o Impact: The account profited $9600 monthly and utilized the saved manpower in other crucial projects.

Double MBA with National University of Singapore

• Alumni Committee Member, SAEINDIA-BAJA, 2014: Coordinated onsite and pre-site activities of Mahindra sponsored BAJA-2014 event held at NATRIP Race Track, Pithampur, M.P.; acted as link between participating teams and the Judges Committee • Chief Event Coordinator, Virtual BAJA SAEINDIA, 2012: Managed a budget of INR 10 Lakhs acquired through sponsorship from Visvesvaraya Technological University; conducted the event at Bangalore Institute of Technology; facilitated participation of 260 colleges, 1500 students, 100 judges hailing from various automobile industries like Mahindra, ARAI, GE, GM