Arwa El Nahas

•Took part in the re-branding of the company and its three sister companies. •Worked on the branding exercise of UAE Railway project (Etihad Rail). •Managed the brand agency on all branding deliverables. •Edited content of and briefed agencies on design of company collaterals and website. •Handled company’s participation in local and international exhibitions, events, conferences and trade shows. •Liaised with vendors, suppliers, print production companies and other third parties. •Prepared presentations and Q&A sessions for company’s top management at local and international press conferences and panels.

•Lead strategic planning department at the company. •Met with clients to learn the background of brands and suggested possible approaches to advertise to respective target markets. •Monitored qualitative research groups. •Gathered research on products or services to outline advertising strategies. •Found most suitable 'angle'​ on a product or service on which to base an advertising campaign. •Guided creative department's brainstorming sessions and idea direction. •Presented findings and ideas to responsible agency staff and clients.

•Acted as the link between clients and advertising agency. •Maintained regular contact with clients and ensured effective communication. •Briefed media, creative and research staff, and formulated marketing strategies.