Arvind Bhasin

• Involved in the New Launch activities which include Launch Checklist, Planning, Pricing, Research & Market Intelligence, Tactical Offers, Inventory Management, Sales Planning across Various modes including Direct, Channel, Corporate and Referral Verticals • Took part in Product Development activities viz. configuration, mix, specifications, amenities, and positioning based on detailed market study and in-depth go to market strategy • Developed innovative subvention and customised payment plans based on their products & value propositions for channel partners, incentives for sales & collection teams • Spearheaded the pricing applications development that leveraged historical market prices in various micro-markets to forecast future project prices using MI/AL • Assimilate data from Prop equity & derive trend analysis for top management, sales team, JV partners & BD team for them to target relevant projects undesired micro markets • Conceptualize the Data Analytics process for the entire division to effectively collaborate on the business-critical data and information which resulted in developing effective scorecards • Review and perform root cause analysis of potential problems & devise effective resolutions • Responsible for driving the Management Committee meetings between the Data Analytics and Business Teams to study, deliberate, analyses the outcome of the analytics, and drive the possible business decision

• Involved in Sales, Marketing & International Sales for residential projects in UK, HK, and Singapore and expanded Sales operations in a phased manner to Pune, Ahmedabad, Kolkata, Delhi, Bangalore • Identified, empanelled & drove Channel partners to promote Sunteck by getting walk ins & closures, achieved 16 walk ins from 1 event for Gurgaon project • Expanded Sales operations in a phased manner to Pune, Ahmedabad, Kolkata, Delhi, and Bangalore • Ensured leads are called and actioned within TAT, site visits arranged, and broker database called upon • Recommended Process improvement to increase the productivity of callers, ensure Daily Reporting to track progress

South & West Mumbai Cluster Head - Sales & Marketing & International Sales Head for all projects in Mumbai. Key Responsibility Areas: End to End responsibility for entire Marketing, Sales for domestic as well as international markets for Mumbai based projects Marketing: Product Development – Master Layout Plan, Floor Plans and Unit Plans Setting up marketing & sales offices across sites Planning and executing marketing plan for the year Ensure execution of various activations to drive sales Tracking effectiveness of various marketing efforts Tracking approved vs. actual marketing budgets Sales / Sales Planning: Ensuring that sales targets are met Planning and executing trade schemes to promote sales Driving sales through alternative channels like Corporates, Cross, International, Channel, etc. Relationship management with various stakeholders, vendors and channel partners Sales Admin/Customer Service/CRM: Management of accounts receivables Ensuring best in class customer service and customer experience Ensure customer retention Ensure minimal cancellation & proper documentation Technical Due Diligence (TDD) Analyse new projects & recommend launch price & velocity after analyzing competition, products, specs, amenities

Residential Township at Panvel spread over 140 acres Residential Redevelopment Project at Chembur, Phase I of over 30 acres of redevelopment Sales & Marketing Established the necessary marketing and sales infrastructure New product development (product mix, design, specifications, amenities and pricing) Go to market strategy, marketing & sales management Business Development Over 10 new project joint development leads sourced, evaluated market and competition study Business Planning & MIS Preparation and reporting of the project business plans, LRP and AOP Project prelaunch tracker with all stages and other MIS

Feasibility studies, surveys and market analysis. Designing SOP for sales through direct walk-ins, phone calls and email replies. Strategic Consulting, including business plan, product mix & sales strategy development, post sales support and customer centricity. Channel partner management. Drafting policies and structuring commercial transactions. Shortlisting and managing domestic and international industry specific events Comprehensive database management by conceptualization and implementation of SFDC (Salesforce). October 2013 onwards part of Mumbai Sales & Marketing team, core member of team which ensured one of the best Godrej Properties launch in Chembur in a difficult market scenario resulting in sales of over 3 lac sq ft & over 600 crs of booking value

Area Sales Manager [Orrisa] - Annual Turnover managed 20 Crores ( Jul'10 - Sep'11) Responsible for managing Sales and Distribution through team of Field Officers, sales men and Distributors in Orissa. Highest ever sales achieved for Orissa once every quarter Completed Integrated distributors/ super stockiest to improve distribution & market share ahead of official company roll out Manager Designate [Punjab] ( Jun'09 - Jun'10) Increased Penetration of GoodKnight in Punjab (Amritsar, Jalandar, Ludhiana & Chandigarh) Doubled market share of Goodknight in Punjab

Responsible for risk reporting for Globeop clients Prepared and submitted Daily trade report and Dividend report [OLAP based] Responsible for reconciliation of trades by hedge funds, handled daily P&L and month end NAV calculation Advised fund managers on discrepancies in funds, provided consultation to prime brokers (Citibank, Goldman Sachs) Coordinated communication across departments such as Quality, trade upload and pricing department

Handled the sales of Insurance products [ULIP] & policies Managed hiring & training new resources Sourced clients for new accounts with the firm and Advised clients on Mutual Fund investments Handled IPO queries & submissions, Pay in & Pay-out of shares

Handled sale of mortgages to Citi mortgage customers, Managed the training of new recruits on end-to-end process Processed loans for the clients with an SLA of 1 hour and Audited loans processed by the team Initiated MIS tracking the performance of the team, Assisted quality department in preparing quality control sheet Implemented knowledge management process within the team