Arvind Mohan

Arvind Mohan

Founder and Managing Partner

About

Experience : 30 years of working with the brightest minds, across cultures, geographies, times and spaces Belief : The universe is expanding, Left brained reductionist logic is enemy No.1 Purpose : Fearless thinking that will help change the way we see and experience our world Expertise : Making Meaning Dance - Cultural Branding, Purpose Driven Company Transformation , Building Models and Cultural IP , Anthropology of the Future , Thinking Semiotically

Country

India

City

Gurugram

Industry

Think Tanks

Skill

Brand Architecture, Creative Direction, Customer Insight, Strategy, Strategic Partnerships, Creative Strategy, Brand Management, Advertising, Brand Development, Marketing Communications, Consumer Behaviour, Strategic Planning, FMCG, Leadership, Analytics, Fast-Moving Consumer Goods (FMCG), Integrated Marketing, Consumer Behavior, Marketing, Marketing Strategy

Experience

Religious Brands LLP

Founder and Managing Partner

Religious Brands LLP

2011-5 - Present · 15 yrs 5 mos

India

Religious is a "cultural engineering" company that specializes in culturally driven strategy and innovation to impact business value, values and valuation. Basically we produce cultural intelligence , model the intelligence for brands and deploy our models to create assets and IP. We work across the entire value chain - Cultural Zeitgeist. Cultural branding ( strategy / architecture / platform), Culture led innovation, Creating brand assets, Transforming companies by helping them find and live their Purpose, Capability building through mentoring and training Key Partners A+E Networks, BYJU'S, Bajaj Auto, Coca Cola, Compass Group, DBS Bank, De Beers, GSK , Diageo, Emaar Dubai , Google, ITC Foods, Hewlett Packard (HP) , IKEA, Jubilant Food Works (Dominos & Dunkin Donuts) , Max Life Insurance, Marico, McKinsey, Microsoft, Nestle', PepsiCo , Pernod Ricard, Reliance , Singapore Airlines (Pelago), STAR TV (Hotstar), Sistema Group (MTS), Subway , Tata Consumer Products, Urban Company , Verizon Media (Yahoo), WOW Skin Science

Rediffusion Y&R

Group Chief Strategy Officer

Rediffusion Y&R

LinkedIn
2007-6 - 2011-5 · 4 yrs

Y&R Global Strategy Board Group Chief Strategy Officer Rediffusion YR is an integrated brand communications company and is part of Young & Rubicam brands one of the larger communications companies in the world. I was responsible for establishing a “way of seeing” for the entire group, part of the leadership team that was creating the systems, processes and culture that define the identity of the group, driving the “thinking” on all our major businesses across all group companies, leading our new business initiatives, raising the “intellectual temperature” of the organization , creating IP that becomes the basis for future growth and revenue for the group and being a “voice” at various public forums were the other aspects of my role

McCann

Executive Planning Director

McCann

LinkedIn
1999-2 - 2007-1 · 8 yrs

Head of Strategic Planning for the Delhi office

TBWA\Chiat\Day

Account Planning Director

TBWA\Chiat\Day

LinkedIn
1998-5 - 1999-1 · 9 mos
Saatchi & Saatchi

Account Director

Saatchi & Saatchi

LinkedIn
1997-9 - 1998-4 · 8 mos
Leo Burnett

Account Manger

Leo Burnett

LinkedIn
1996-1 - 1997-8 · 1 yr 8 mos
DRAFT FCB ULKA

Account Executive

DRAFT FCB ULKA

1994-6 - 1996-1 · 1 yr 8 mos

Education

St. Stephen's College, Delhi

St. Stephen's College, Delhi

LinkedIn

General Science

1988 - 1992 · 4 yrs

Arvind Mohan's Contact Information

Email

******@***.com

Phone

(**) *** ****

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