Arushi S.

• Develop and execute end-to-end CRM strategies to drive first-order conversion, strengthen engagement, and maximize customer retention across the lifecycle. • Harness marketing automation tools to design transactional, promotional, and informational content strategies that accelerate acquisition and loyalty. • Spearheaded the App Optimization Project for SS’25, achieving a 240% CTR improvement vs. LY2024 on app notifications while reducing send volume by 40% through advanced segmentation, resulting in higher engagement and repeat purchases. Lead the creation, execution, and performance analysis of email marketing campaigns, delivering against business goals with weekly, monthly, and biannual reporting. • Define, monitor, and optimize KPIs to continually improve campaign effectiveness and communication impact. • Build and launch automated campaigns using UNIQLO’s internal and external platforms, ensuring seamless delivery and customer relevance. • Oversee marketing promotion calendars and content for email, newsletters, and app notifications, driving DAU/MAU growth while collaborating with digital marketing and e-commerce teams to enhance app performance. • Volunteered in sustainability initiatives, including distributing female hygiene kits with NGO Pinkishe Foundation and contributing to UNIQLO’s global campaign Heart of LifeWear by donating AIRism t-shirts to underprivileged children at a local school. • Volunteered as part of the marketing team for the launch of UNIQLO’s new store at The Pavilion Mall, Pune (Sept 2025), supporting brand activation and customer engagement initiatives.

• Responsible for strategizing, ideating & creating CRM Campaigns (Emailers/Push Notifications & SMS) from planning to execution in order to increase net sales & lifetime value from existing customers. • Implemented both global & local brand loyalty activations with respect to the adiClub membership programme to drive acquisitions & engagement along with local partnership tie-ups which involved raffles, signed memorabilia, match tickets, adidas original experiential events, adidas runners’ community sessions, customization workshops across stores. Etc. • Optimize analytics to improve efficiency of retention campaigns – in order to maximize revenue, conversions & engagement metrics. • Full ownership of monthly/quarterly/annual revenue mainstream & ambition targets • Successfully launched the adiClub Membership Redemption for India (June 2023) - the second country to have launched it within Emerging Markets • Creating Brand & Membership Calendars across cluster for visibility along with supervising key CRM agencies & internal stakeholders • Achieved a growth of 70% in monthly CRM attributed revenue from July to Dec '22 in Q1 -2023 • Achieved 1M Euros in Net Sales for CRM India for the first time ever - Nov ‘23 • Led numerous CRM & Membership Activations for the adidas x BCCI Cricket partnership including the Men’s Cricket World Cup ‘23. • Participated across Employee Resource Group Events with respect to DEI initiatives, Women’s Day etc.

• Project Lead – The Solester Reuse Program to promote sustainability efforts & encouraging upcycling process for footwear • Managing end to end execution of campaigns across various channels including Email, On-Site & WhatsApp Marketing • Understanding Email Optimization and Success metrics along with A/B testing and checking mail health scores • Working closely with the Customer Support Ops team to understand the queries, not-so-good experiences, and pain points of the current customers. • Building a user centric journey for the customers at all touchpoints whether offline or online and taking regular feedback from consumers and understanding the best-in-class standards on consumer delight. • Working on Marketing Automation/Customer Retention platforms like MoEngage to understand the customer persona, behavioral journey, and lifecycle on the website. • Analyzing data on these platforms and building marketing campaigns to increase customer retention and repeats on the website. • Involvement with respect to creative guidance on Brand building initiatives, content creation, influencer marketing strategies & new product launches

• Successfully launched Yellow Messenger (AI based conversational live agent chatbot service) to enhance customer experience. • Curating reviews for Google my Business as well as Product reviews via JudgeMe app. Managing key stakeholders predominately e-commerce, retail, warehouse and CRM teams to drive improvement and consistency across shopping, service and delivery experiences. • Worked as part of the management team to recommend and initiate projects to delight all customers. Evaluated customer feedback and implement recommendations for continuous improvements. • Additionally, rolled out initiatives & email newsletters for Mental Health at Workplaces

Managed all channels of customer interaction, email, live chat and phone along with trainings. Identified and assessed customer’s needs to achieve satisfaction, building sustainable relationships. Managed customer complaints with appropriate resolutions and follow ups. Over performed on all Key Performance Indicators and targets consistently. Maintaining great working relationships with third party partnerships in collaboration with Marketing. Adept at Managing Social Media platforms with regards to Facebook and Instagram.

Bringing content creation ideas to life and the responsibility for producing the main fashion content of luxury items. Supporting the Social Media Editor with the content creation and posts as well as catchphrases.