Arunkumar Shunmugam

Handling with Muthu Hotels MGM (MGM Muthu Hotels) properties which they have located in various regions and taking care of Digital Marketing strategies and implementation on all channel promotions in various platforms like (google ads, bing ads, Facebook promotions, email promotions, affiliate marketing).

Crotus Technologies engages in global technology management, consulting, IT Services and outsourcing services. My Responsibilities: Ability to deploy an effective local and long-tail search strategy Collaborate on reporting for SEO initiatives, and communicate quantitative results and qualitative insights Conduct and coordinate research to identify SEO opportunity areas for categories and keywords Oversee updates to SEO on-site content, including meta tags and SEO-friendly content A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO Keyword research strategies (terms, head/tail, user intent, etc) Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc) Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code Experience in building inbound organic search traffic and improving SERPs A background in creating reports showing web analytics data and site evaluations Ability to anticipate or quickly react to ever changing search engine landscape and algorithms by staying on top of current search engine news, trends, practice and social triggers. Research and analyze competitor digital marketing strategies Experience in link share, publication, blog posting and all other activities which is done for back-link activities Detailed knowledge of both on-page and off-page optimizations Deep knowledge of Social media management and analysis Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects Create and manage periodic reporting tasks and documents

SAADHVI Technology is an e-Business software solution company that provides services on technology and digital marketing. My Responsibilities: Being a key player, expanded specific search optimization and general online marketing skills in a fast-paced, dynamic work environment Strong understanding of web analytics and ability to derive meaningful insights for creation of organic search strategies. Implement link building campaigns in coordination with appropriate vendors Acted as a point-of-contact and resource for SEO, stakeholders, and development teams on assigned projects. Identify technical and content related improvements to existing websites by performing site audits based on existing and emerging SEO best practices. Prepare and deliver SEO technical requirements to internal stakeholders, track project progress and continually update the roadmap of key initiatives. Develop content recommendations based on thorough keyword research and work closely with content stakeholders on SEO-related requests. Generate reports, trend data, and benchmark SEO initiatives to gain insights and measure progress against established goals. Lead, plan, and carry out end-to-end search Optimize accounts on a regular basis to improve campaign Work with other team members to provide inputs for project scoping, time allocation, and requirements gathering Create and manage reporting dashboards and present periodic findings to clients.

TCP International Inc. is a service company that provides technology and digital marketing. My Responsibilities: Manage and execute implementation of SEO strategy Performing SEO troubleshooting and ranking related issues Keep pace with SEO, search engine, social media and internet marketing industry trends and development Contribution to the company blog and social media community Develop link building strategies according to latest techniques. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages Creating high quality back links by ethical SEO techniques Develop SEO strategies to improve organic traffic. Expertise in On page and Off Page work Tracking links and building SEO reports

Axio Infotech Solutions is a startup company where they provide search engine optimization (SEO), pay-per-click (PPC) advertising, and Google Analytics services, consulting to established businesses and funded startups across all industries. My Responsibilities: Research and analyze competitor advertising links. Perform ongoing keyword research. Researching and implementing content recommendations for organic SEO success. Developing and implementing link building strategy Conduct keyword research, identify areas of growth and recommend on-page optimization for existing and new content. Perform keyword research & build lists of targeted key phrases Apply on-page optimization by uploading new content and filling out page titles, meta descriptions, and image alt tags Perform off-page tasks such as directory & citation submission Compiling monthly report data on traffic & rankings