Aruna Madushanka

Works at HVA | Senior International Marketer @ HVA FOODS PLC (HELADIV)

About

As a Senior International Marketer at HVA FOODS PLC, I focus on managing and expanding key accounts across international markets, including Russia, Australia, Saudi Arabia, the USA, Hong Kong, and Singapore. My contributions include pricing strategy negotiations to optimize profit margins and coordinating cross-functional teams to ensure seamless order fulfillment. Representing HVA FOODS PLC at premier global exhibitions such as ANUGA 2025 and GULFOOD 2026, I manage product displays and engage with international clients to enhance brand visibility. I hold a Bachelor’s degree in Business Management, specialized in Marketing, from the University of Kelaniya and am currently pursuing a Master’s degree in Information Technology at the same institution. My professional focus on global sales, branding, and private labeling is supported by skills in machine learning, back-end web development, and IoT, enabling me to explore innovative, data-driven approaches to international marketing strategies.

Country

Sri Lanka

City

Colombo

Industry

Food & Beverages

Skill

Machine Learning, Back-End Web Development, Internet of Things (IoT), Relationship Building, Business Relationship Management, Spreadsheets, Retail Sales, Customer Relationship Management (CRM), Data Analysis, Social Media Communications, Retail Operations, Marketing Strategy, Export Operations, Financial Analysis, JavaScript, Business, Account Management, Sales Operations, Import/Export Operations, Front-End Development

Experience

Works at HVA | Senior International Marketer

HVA FOODS PLC (HELADIV)

2023-6 - Present · 3 yrs 4 mos

Sri Lanka

* Participated in and represented the company at ANUGA 2025, the world’s leading Food & Beverage exhibition in Cologne, and GULFOOD 2026 in Dubai, managing product displays, engaging with international clients, and delivering impactful brand presentations. * Managed and expanded key accounts across diverse international markets including Russia, Australia, Saudi Arabia, USA, Hong Kong, and Singapore to boost global sales. * Led pricing strategy negotiations to optimize profit margins while maintaining competitive positioning in international markets. * Coordinated cross-functional teams including production planning to ensure timely delivery and fulfillment of international orders. * Utilized market research and sales analysis to identify emerging market opportunities and adjust marketing strategies accordingly. * Collaborated with product development teams to tailor new products that meet specific customer requirements in global markets.

Market Analyst

Contrinex

2021-11 - 2022-12 · 1 yr 2 mos

Sri Lanka

• Conducted comprehensive market research to analyze customer behavior and industry trends for Contrinex, a leading sensor manufacturer. • Gathered and organized valuable customer information, directing insights to the sales team via Salesforce CRM. • Collaborated closely with cross-functional teams to enhance market strategies and improve customer engagement.

Executive

Cargills Ceylon

2020-8 - 2021-11 · 1 yr 4 mos

Colombo District

• Managed inventory effectively, ensuring accurate reporting to the Operation Manager. • Oversaw promotions in the outlet, tracking their progress to maximize customer engagement. • Maintained high standards in shelf arrangements, enhancing product visibility and accessibility. • Delivered exceptional customer service, consistently achieving set targets and contributing to overall sales growth.

Management Trainee

LB Finance PLC

2019-3 - 2020-5 · 1 yr 3 mos

colombo

• Engaged in leasing product marketing to both existing and new clients, enhancing client relationships. • Conducted feasibility and market analysis to support informed decision-making. • Assisted in recovery procedures and prepared comprehensive reports for management. • Managed documentation and communicated findings directly to the Assistant General Manager.