Arun K.

•On-Platform Content Marketing Lead • Drive content marketing for PAN India launches across Movies, Web Series, and International titles • Lead a team of 4 and own GTM strategy and execution for high-impact, on-platform campaigns • Oversee creative development visuals and copy ensuring strong brand and content storytelling • Collaborate with cross-functional teams to align campaigns with business and platform goals • Manage lifecycle communication and agency partnerships to drive acquisition, engagement, and renewals

• Led GTM planning, budgeting, and execution for show launches across ATL & BTL • Crafted brand communication for trade and consumers across digital, retail, and print • Built strategic alliances with media, DTH/MSOs, and partners to drive visibility • Managed monthly PR to ensure high SOV and AVE • Executed BTL activations: mall drives, canters, and school programs

• Strategized brand communication and developed marketing collaterals in collaboration with creative agencies. • Managed end-to-end execution of on-air contests and BTL activities. • Coordinated with vendors to ensure timely delivery of merchandise and promotional materials.

• Worked with the Brand Solutions team on films under Fox Star Studios, including M.S. Dhoni, Akira, and Ae Dil Hai Mushkil. • Pitched films to brands to drive media value and strategic partnerships. • Conducted market research and created competitive decks for Hollywood and Bollywood projects. • Ideated TVC concepts, focusing on creative alignment with brand and film narratives.

• Handled brand promotions and partnership pitches across 9X Media channels including 9XM, 9X Jalwa, and 9XO. • Led brand tie-ups for music concerts and college festivals, ensuring seamless execution and deliverables from all partners. • Conducted market research, reviewed marketing proposals, and managed promo scheduling and Aston bands. • Prepared post-campaign coverage reports to track performance