Arun Andiselvam

Never planned, but I accidentally stumbled into entrepreneurship in 2008. My plan was starting a non-IT business with few friends, but fate led me into the world of Information Technology. After all, who can defeat destiny, right? I launched my first business brand, 'Hitasoft,' in 2008. Initially, we primarily concentrated on service projects sourced from various channels. Over time, we developed a robust referral system from our satisfied customers, which ultimately helped us to great success. After successfully running Hitasoft for over seven years, we ventured into creating several Software as a Product (SaaP) offerings, becoming pioneers in the industry as one of the first to offer mobile apps as SaaP products. This innovation attracted entrepreneurs seeking rapid market validation. Subsequently, I introduced a new brand, 'AppKodes,' aiming to help entrepreneurs aiming for a quick Go To Market strategy. AppKodes became our primary focus, and we further developed it, creating nearly 15 Software as a Product (SaaP) offerings. AppKodes soon emerged as a top global brand, recognized by our clients and leads as the industry leader. Diversifying the business wasn't an easy decision. I stepped out of my comfort zone because I didn't want to settle for the same routine, even though it was successful. I know it was bit late, but I decided to move on. I was planning to create a SaaS product as SaaS industry is becoming popular in India. In 2019, the idea came to life, and we named the brand 'Serpple'. In 2022, I realized that the blockchain industry would be the next revolution. We began developing our NFT marketplace script as a SaaP product and released it the same year. A few customers are already using it for their own marketplaces. Now, I am focusing more on 'SEOScrum,' a unique business module for SEO agencies and SEO teams, enabling better collaboration and productivity with the power of Scrum. The next one is on the pipeline is “Accounthings.co” - An Accounting Software For SMBs.