Artur Borges

Head of Mid-Market Sales @ Google

About

With over 15 years of experience in the internet and online advertising industries, I am a seasoned sales leader and strategist who thrives on creating value for customers and driving growth for businesses. Currently, I am the Head of Services and Tech Industries for Mid-Market Sales at Google, where I oversee a team of talented sales representatives, build and maintain senior relationships with key clients and stakeholders, and design and implement partnership initiatives that align with the Google Customer Solutions growth plan. Before joining Google, I was the Regional Director for Spanish LATAM at Criteo, where I managed the P&L and all commercial efforts for the Spanish-speaking countries in Latin America, delivering outstanding results and customer satisfaction. I have a strong background in business management and planning, as well as a deep passion for creating a trustful and transformational environment where people can navigate their careers and achieve their goals. Outside of work, I am a dedicated father and husband, an avid lover of fishing, and a keen networker who enjoys meeting new people and learning from their perspectives.

Country

Brazil

City

São Paulo

Industry

Internet

Skill

Sales Management, Business Planning, Marketing Strategy, Start-ups, Digital Marketing, Sales, Marketing, Engineering, Email Marketing, New Business Development, Advertising, Online Marketing, Analysis, Strategic Planning, Marketing online, Mobile Devices, Lead Generation, Business Development, CRM, Salesforce.com

Experience

Head of Mid-Market Sales

Google

2021-5 - Present · 5 yrs 5 mos

São Paulo, Brazil

Director of Sales and Account Management for Spanish LATAM

Criteo

2020-1 - 2021-4 · 1 yr 4 mos

São Paulo, Brazil

Head of Sales and Account Management, Mid-Market Spanish LATAM

Criteo

2018-7 - 2019-12 · 1 yr 6 mos

São Paulo Area, Brazil

• Lead the Spanish Americas operation, being responsible for all commercial and account management efforts, focused mainly on Mexico, Argentina, Chile, Colombia, Peru, Ecuador and Uruguay • Responsible for P&L management of Criteo’s portfolio in the region • Responsible for both the new and existing business team for the Spanish Americas market, being accountable for growing the profit in region by both maintaining and growing current customers as well as acquiring new clients • “C” level relationship management focused on fostering relationships with the executives of the region’s portfolio of prospects and clients

Manager, Mid-Market Sales LATAM

Criteo

2017-10 - 2018-6 · 9 mos

São Paulo Area, Brazil

• Responsible for a team of 10 Account Executives focused on the New Business side of both the Mid-Market Brazil and Mid-Market SAM teams • Manage individual performance, offering constant support and making sure all members of the team have what they need to be successful • Hire and build the team according to headcount plans • Development of a total of 7 projetcts for the entire New Business team in Americas focused on sales effectiveness improvement, of which 5 were already implemented

Manager, Mid-Market Sales Brazil

Criteo

2017-3 - 2017-9 · 7 mos

São Paulo Area, Brazil

• Responsible for a team of 6 Account Executives focused on the New Business side of the Mid-Market Brazil team • Manage individual performance, offering constant support and making sure all members of the team have what they need to be successful • Hire and build the team according to headcount plans • Development of a total of 7 projetcts for the entire New Business team in Americas focused on sales effectiveness improvement, of which 5 were already implemented

Mid-Market Sales Team Lead

Criteo

2016-1 - 2017-2 · 1 yr 2 mos

São Paulo Area, Brazil

• Responsible for a team of 4 Account Executives focused on the New Business side of the Mid-Market Brazil team • Point of contact for any internal and/or external escalation issues • Weekly report to the senior management on performance, market conditions, fluctuations in numbers and team growth/development potential or needs

Account Executive

Criteo

2014-11 - 2015-12 · 1 yr 2 mos

São Paulo Area, Brazil

I developed partnerships within retail, travel and classifieds industries, from prospecting, negotiating, and through contract execution while working with a broad range of internal teams (marketing, legal, integration, traffic) to support the sales efforts. Also, I developed the local project for all new-hire trainings within Mid-Market Sales in Brazil.

Sales Executive

Vizury

2014-6 - 2014-11 · 6 mos

São Paulo Area, Brazil

I worked with top retail, travel, education and classifieds advertisers helping them and the biggest Brazilian agencies to achieve a variety of marketing goals through performance solutions. This includes working with advertisers to determine audience/targeting, discover new opportunities and continue optimizing positive ROI on each and every campaign.

Sales Development Specialist

2012-12 - 2014-2 · 1 yr 3 mos

São Paulo Area, Brazil

As Sales Development Specialist, I worked closely with companies across Brazil in order to help them to build strong business presence on LinkedIn's platform and reach out to potential business partners through the portfolio of Corporate Solutions.

Recruitment Consultant

Hays

2010-7 - 2012-12 · 2 yrs 6 mos

São Paulo Area, Brazil

As Recruitment Consultant for Hays, I was responsible for Real Estate industry, conducting the prospection of new customers, maintenance of the existing portfolio and negotiation of commercial terms adopted for each client, preparation of business proposals Also, I recruited and selected candidates for middle and top management positions for the Construction & Property industry, conducting analysis of resumes, phone and face interviews based in skills, selection of finalists, presentation and defense of candidates to clients.