Artem Ahunov

Directed and motivated a team of 100+ employees, fostering leadership growth and reducing turnover among key specialists. Successfully launched new smartphone and tablet brands (Infinix, Blackview) from scratch, capturing up to 15% and 18% market share. Implemented ERP and migrated accounting to 1C8, improving operational transparency and control. Achieved 100% financial self-sufficiency, securing direct financing and maintaining credit stability in volatile markets. Cultivated relationships with key partner banks, resulting in a 50% expansion of the company's credit line Managed a $16M+ USD credit portfolio utilizing credit lines, overdrafts, and factoring Co-launched the "ZARAZ" consumer lending program in partnership with MTBank, achieving "Top Partner" status. Passed two independent audits with full compliance; restructured business processes and achieved all annual KPIs. Managed full P&L and cash flow (C2C), ensuring profitability, financial resilience, and full compliance with group and local regulations. Led multi-unit operations across key product lines, achieving strategic and operational growth targets in highly competitive markets. Developed and executed corporate strategy and risk framework, improving transparency, governance, and business performance. Negotiated and secured long-term partnerships with top-tier vendors and C-level stakeholders, driving revenue expansion and supply stability. Built and optimized organizational structure and KPI-driven performance culture, enhancing accountability and execution speed. Company reorganization.

Developed and implemented an anti-crisis roadmap, achieving 100% of annual sales targets. Signed 20 new vendor contracts and maintained top-tier distributor status under sanction constraints. Ensured zero reputational and compliance risks for the group. Directed commercial operations and portfolio management during the global sanctions crisis. Reorganized logistics and sourcing models to maintain supply chain. Negotiated vendor strategies, rebalanced product portfolios, and secured alternative suppliers (China, UAE, Kazakhstan, Russia). Adapted KPIs and sales frameworks to align with new market realities and risk limitations.

Achieved 2× revenue growth and +30% market share increase in official iPhone sales across CIS (excl. Russia). Secured a 5-year exclusive B2B contract for Apple Mac supply with a leading corporate client. Launched Apple Pay in Belarus, enabling contactless payments for over 100,000 users. Opened two new APR stores in Minsk and led three iPhone generations regional launches. Managed product, sales, and marketing teams responsible for Apple business in Belarus. Expanded Apple Premium Reseller (APR) and B2B networks, implementing Apple’s global retail and operational standards. Developed strategic partnerships with top IT clients (EPAM, Wargaming, PandaDoc, Flo, MSQRD). Launched analytical reporting (Power BI) for sales and inventory optimization across partner networks.

Positioned Belarus as the CIS market leader (excluding Russia) in Apple Mac sales through targeted B2B and retail channel expansion. Converted grey-market resellers across the Caucasus into official Apple partners, securing sustainable revenue growth and compliance with brand standards. Signed the first annual B2B contracts uniting the Distributor–Reseller–End User chain, creating a transparent and efficient sales ecosystem. Launched the first Apple brand zones in retail, delivering full product representation and premium customer experience. Co-developed and implemented anti-counterfeit protection tools with Apple HQ, strengthening product authenticity and channel security. Authorized mobile operators to sell the full Apple lineup, including setup of branded retail zones and dedicated field staff. Built the iPro Field Staff Division to support channel marketing and in-store performance, increasing retail conversion and customer satisfaction. Executed multi-country marketing and product launches, ensuring alignment with Apple’s global go-to-market and brand standards.

Built the Apple accessories business from scratch into a standalone profit center. Developed retail matrixes, upsell programs, and PSI (Purchase/Sales/Inventory) analytics with partners. Coordinated accessory marketing and sales plans with Apple, Belkin, and other premium brands. Introduced the first mandatory accessory sales coefficients within company retail systems. Developed and implemented sales-based reporting tools (PSI), improving turnover and profitability. Pioneered retail programs to increase average check value through structured upselling.

Marketing & management