Arti Karmakar

Edenred and Pluxee (formerly Sodexo Benefits & Rewards) are direct competitors in the global employee benefits, rewards and engagement market — both operating across 40+ countries with similar B2B2C card and platform products. I manage enterprise client portfolios across loyalty, rewards, and employee engagement platforms, focusing on retention, account growth, and long-term partnerships. • Manage enterprise accounts, ensuring consistent engagement and retention • Lead account governance through QBRs and structured success planning • Drive account expansion through upsell and cross-sell opportunities • Build relationships with senior stakeholders and act as a trusted advisor • Collaborate with cross-functional and global teams to deliver seamless client experience • Use data and insights to improve programme performance and engagement

SaaS company delivering channel partner reward and loyalty programmes for enterprise clients in India — adjacent to the B2B2C reward platforms used by Edenred, Pluxee and Reward Gateway. • Delivered SaaS-based channel partner loyalty programmes, driving platform adoption and engagement • Led end-to-end implementation including onboarding, integrations, and go-live • Acted as a bridge between clients and product/tech teams to translate business requirements • Drove platform optimisation through testing, feedback, and continuous improvements

Media intelligence firm specialising in sentiment analysis and brand perception, working with major automotive brands in India and globally. • Conducted media and sentiment analysis to assess brand perception and narrative trends • Generated insights using analytics tools to support PR and communication strategies • Delivered reports highlighting key narratives, risks, and opportunities

Data-driven CRM and loyalty agency (now part of R1) running consumer engagement programmes for some of India's largest retail groups including the Tata Group's Westside and Landmark. • Managed CRM and loyalty programmes, driving customer engagement and retention • Executed multi-channel campaigns aligned to customer lifecycle journeys • Delivered insights and optimisation strategies to improve campaign performance and ROI

One of India's earliest influencer-marketing platforms, partnering with brands including P&G, Marico, CEAT and Tata Motors. • Executed influencer marketing campaigns and digital activations for brands including P&G, Marico, CEAT, and Tata Motors • Collaborated with content creators to deliver campaign messaging and engagement • Tracked campaign performance and delivered insights on outcomes and ROI

Integrated advertising agency running campaigns for local and regional Indian brands across digital, print and radio. • Supported marketing campaigns across digital, print, and radio channels • Led media planning and coordination with publishers and radio partners (e.g., TOI, Radio Mirchi)