Arthur W.

Digital Analytics Lead @ AS Watson

About

At A.S. Watson Group, my focus is on leveraging digital analytics to drive strategic business decisions. This involves dissecting customer behavior, ensuring data integrity, and translating complex datasets into actionable insights for optimizing the digital journey. My academic grounding in Electronic Commerce from The University of Hong Kong underpins my approach to data analytics, blending theory with practical application. My past role at Social Power Limited enhanced my expertise in social media analytics, where I led a team to analyze brand performance and customer experiences, shaping marketing strategies across diverse industries. The skills honed there, such as customer segmentation and Google Analytics, are utilized daily to empower data-driven business solutions that resonate with our diverse customer base.

Country

Hong Kong SAR

City

Hong Kong

Industry

Information Technology & Services

Skill

Team Management, Adobe Campaign, R (Programming Language), Data Visualization, Data Analysis, Tableau, Google Analytics, Google Tag Manager, Python (Programming Language), Google Optimize, Social Listening, Social Media, Data Analytics, Microsoft Office, Social Media Measurement, Social Media Analytics, Market Research, Project Management, Microsoft Excel, SQL

Experience

Digital Analytics Lead

AS Watson

2026 - Present

- Initiated analysis on guest checkout enhancement which helped optimise online sales and customer acquisition. - Facilitate team members’ development through team management, and streamline projects on analysis, dashboard through project management. - Optimise customer digital satisfaction and help drive business growth through manage digital data (web & app), customer experience pattern, design dashboard, and uncover actionable business insights through report analysis.

Senior Digital Analyst

AS Watson

2022-8 - 2025-12 · 3 yrs 5 mos

- Optimise customer digital satisfaction and help drive business growth through manage digital data (web & app), customer experience pattern, design dashboard, and uncover actionable business insights through report analysis. - Support in website and app frontend features enhancement to improve the customer digital experience.

Manager, Data Analytics

Social Power Limited

2022 - 2022

Hong Kong SAR

- Account servicing for 10+ clients including banking and insurance, boosting clients’ social media performance through reports and competitor analysis. - Supported in sales pitching, managed a team of 12 analysts, and coordinated project management.