Arthur Chen

founder of Taiwan Ceramics Company

Leatec Fine Ceramics Co., Ltd. (Ceramics) / Taoyuan **responsible for P&L of the division, sales & marketing, new product development, product development, production control etc… **Leatec is the leading company for fine ceramic. The applications are for automotive use sensors, LED substrate, HIC substrate, Chip resisitor substrate and inductor cores. Green energy division include solar PV components and SOFC cell & stack

** responsible for sales and marketing for 5 PCB fabs ** Fair Friend Grup owns 5 PCB fabs manufacturing HDI PCB, PCB and FPC. They are located in Gueishan, CHungLi, YangMei and Hongzhou China. I am in charge of the whole sales, marketing and sales management of 4 sales teams and a management team (sales activity management and marketing)

**responsible for international business and leading a team to service Infineon, Hynix, Samsung, Micron and Microsemi, etc… **I was taking care of international top tier customer, Hynix, Samsung, etc… During this period, I succeeded in developing Qimonda (Infenion) and started new orders already. Another mission was to set up a new sales team in China. From zero of the bottom, I interview, trained and managed them by myself. I have established a sales team with 7 members at this moment and expect it grow continuously. Due to family concern, I couldn’t stay in China and decided moving back to Taiwan.

**responsible for global sales activities ; exhibition ; ad ; annual sales target responsible ; overseas customers visits. **I lead a sales team of 9 people for taking care of US$ 20 millions turn over. Besides division management for smoothening initial communication, traveling overseas was one of my main tasks. Sales channel I managed included distributors, reps and direct customers. Distributors and reps I had were in USA, Korea, Japan, Germany, Italy, Span, Malaysia and Singapore. Direct customers I ever visited included Canon, Samsung, Hynix, LG, Siemens, etc… Presentation of the company and proposals in front of customers, negotiation about cooperation, technical discussion, etc… were the main tasks during business traveling. I was also in charge of marketing strategy, ad, and exhibitions. Web site maintenance and catalogue materials were built under my leading.

**responsible for execution of Autria’s policy ; purchasing in Asia ; New model R&D ; Suppliers evaluation ; quality assurance ; Asia logistic ; supply chain management **My responsibility in Atomic was to take care of logistics in Asia to ensure a good support to Europe head quarter. We had suppliers located in Taiwan, China and Thailand. Employees under my management included engineers, logistic, and QA located in 3 countries. I traveled every months to suppliers locations and head quarter every quarter. During the period of time, I attended top management meeting in Europe and gained the knowledge of western philosophy which was great helpful for me to communicate between eastern and western societies. I think the important point for this position was to keep a balance among cost, quality, delivery and customer satisfaction. Overseas management was very important. I had to search new suppliers and audit them from time to time to ensure the supply chain stable and prices competitive. Our suppliers included manufacturers about plastic injection, tooling, metal treatment ( aluminum extrusion, stamping, heat treatment, etc…), shoes, carbon fiber, garment, etc…