Artem Groza

Development and implementation of a comprehensive digital (including DOOH and CTV) marketing strategy Effective management of priority traffic acquisition channels: - Mobile traffic (ASO and In-APP advertising) - Display advertising (sports platforms, OLV, online cinemas, smart TV, programmatic, Yandex Direct, VK, etc.) - Affiliate network (CPA and RS sources) - SEO and organic traffic - Searching and launching new sources - Bypassing moderation Achieving set commercial KPIs (new customers and revenue) for the first year of working at PARI: - New Customers +15% YoY - Revenue+24% YoY Team management, internal communications, fostering a positive work environment, task delegation, coaching, and employee motivation Business performance forecasting and Marketing Mix Modeling (MMM) implementation into the marketing evaluation and planning Monthly planning and execution of the department’s budget End-to-end analytics of channel performance, monthly insights on necessary improvements and development Fraud prevention and management Collaboration with all company departments, participation in cross-functional project teams Continuous market, product, and competitor marketing communications analysis; identifying new solutions, technologies, channels, models, and partners – negotiations and test launches Proactive analysis and implementation of solutions to improve the digital funnel, customer journey (CJ), UX, conversion rates, new customer acquisition, and company revenue growth.

- Focused media budgets on target audiences, increasing digital investments two times while maintaining ROMI. - Conducted segmentation of target audiences across 36 markets, concentrating media budgets on key segments. - Implemented Marketing Mix Modeling for top markets, growing the client base by 22% without additional budget. - Doubled the number of financially capable clients from India, MENA, and Indonesia. - Reduced payback period for clients in Thailand, Vietnam, and India by 1.5 times. - Relaunched and optimized the operations of the Programmatic and Paid Social departments, enhancing their efficiency. - Set up an attribution system across all channels, improving the accuracy of campaign performance measurement. - Optimized channels and communication strategies, increasing the average LTV of clients by 15%.

- Led a performance team of over 70 specialists, ensuring KPI achievement. - Won tenders for Huawei and Honor with a $42M budget, expanding the holding's portfolio. - Developed and implemented digital strategies for IKEA and Puma, exceeding planned targets. - Implemented DMP, CDP, and CRM analytics systems, enhancing data collection and utilization for campaign optimization. - Developed an agency product that improved target audience reach by 20%. - Negotiated better media buying terms, reducing costs by 40% for a key client.

- Improved client P&L performance by 25%, enhancing the agency's financial results. - Retained the key client Nestlé, managing 13 brands and increasing their campaign effectiveness. - Won tenders for Mercedes-Benz, Nespresso, and Dolce-Gusto, expanding the client portfolio. - Implemented optimization methodologies for Paid Search and Paid Social, boosting campaign efficiency. - Pioneered working with data from operators and providers, expanding targeting and analytics capabilities. - Introduced a system to quantify the impact of reach campaigns, demonstrating their contribution to conversions. - Scaled best practices across all brands in the portfolio, consistently meeting KPIs.

- Led the performance department, improving team efficiency and project outcomes. - Developed SEM and CPA network services, expanding opportunities for clients. - Increased agency revenue by 23% year-over-year, strengthening financial stability. - Attracted new clients, growing the client base by 30% within a year. - Implemented digital analytics methodology, enhancing the quality of campaign evaluations.

- Developed performance strategies for clients, increasing campaign effectiveness by 15% to 50%. - Increased retention of key clients by 30% through a focus on their business objectives. - Won six major tenders, bringing new significant clients to the agency. - Automated department reporting, reducing preparation time by threefold. - Implemented unified work standards, improving the accuracy of performance forecasts. - Established a quality control system for campaigns, minimizing the number of errors.

- Optimized advertising campaigns, increasing sales in key categories by 45%. - Reduced average CPO by 20%, improving the profitability of advertising campaigns. - Decreased CPC by 25%, enhancing cost efficiency of ad spend. - Improved ROMI of campaigns, ensuring better return on investment and sales growth.

- Optimized campaigns for Alpari, reducing cost per lead by 30%. - Increased the number of Forex-related leads by 15% through campaign restructuring. - Implemented K-50 and R-Broker systems, automating the bid optimization process. - Automated reporting, freeing up time for in-depth campaign analysis.

- Optimized campaigns for Nissan, doubling the number of targeted visits without increasing the budget. - Quadrupled ad click-through rates for Microsoft by restructuring campaigns. - Implemented automation systems using Google Editor and Direct Commander, streamlining team workflows. - Presented optimization results to clients and management, strengthening trust in the agency.