Artem Baturin

As a commercial director do, what all commercial directors do: increase revenues and decrease costs!😆

*Focus on B2B developments as a new business model *Leading several negotiations with suppliers from commercial side

• Managed "Megapolis" distributor on Kazakhstan scale, overseeing Route To Market, P&L, and remuneration. • Led negotiation process for new contracts with Distributor, ensuring favorable terms for both parties. • Responsible for Key Accounts Channel on Kazakhstan scale, driving growth and maintaining strong relationships.

• Managed Conventional and RRP businesses in Kyrgyzstan, overseeing Route-to-Market Strategy, P&L Management, and Distribution Management. • Successfully led the RRP Category Launch in Kyrgyzstan, driving growth and market penetration. • Negotiated contracts and managed distribution channels to ensure optimal market presence and profitability.

• Established and led a team to drive new category building and business approach for Mobile Sales in IQOS, Kazakhstan. • Developed and implemented innovative strategies and tools to experiment with business approaches and drive growth. • Successfully positioned Mobile Sales as a core tool in IQOS's go-to-market strategy, contributing to overall business success.

• Led national-wide project launch for consumer activation, implementing system/approach/budgeting strategies. • Conducted negotiations with Top Management and 3rd parties for successful project execution. • Managed a team to ensure consumer engagement became a vital part of Phillip Morris business, impacting company results positively.

• Defined assortment and collaborated with buying department to ensure competitive prices and stock availability. • Managed P&L for each customer, focusing on margin optimization. • Attracted new clients, increasing sales by 56% LFL. • Managed team in Metro Stores where catering operates.

• Developed a coherent Marketing Plan and campaigns to activate customers, leveraging Field Force and Delivery teams. • Defined customer needs at a granular level, aligning MCC products at the right price and promotional support. • Applied new tools in assortment review, optimizing sales and team-work for profitability. • Supported Buying and Marketing Departments to focus on the most profitable SKU’s for professional clients.

• Managed retail accounts with modern trade chains Anvar, Dina, Olzha, and Metro, creating joint business plans and executing local marketing activities. • Increased sales by 23% LFL, opened 3 new stores including a 10,000 m2 hypermarket, and built a supportive team environment. • Collaborated with clients for new store openings in Aktobe city, ensuring exceptional visibility for P&G brands.