Art Barajas, CCM, CCE
Chief Operating Officer/General Manager @ Glendora Country Club
About
CAREER OVERVIEW: I have over 25 years of leadership experience in the country club industry, including my current COO / GM position with the Glendora Country Club and other leadership roles. Throughout my career, I have been a vital contributor to improvements for club operations and the Member Experience, including full-scale turnarounds, capital improvements, talent acquisition/retention, and multiple others. I am a country / private club lifer with deep dedication to the mission and goals of club organizations. MY QUALIFICATIONS: ✅ I have extensive experience in all Club functions, with an emphasis on creating exceptional member experiences. Due to my career-long history within the Club industry, I am able to transition seamlessly and thoroughly within new Club environments. ✅ I am an expert in creating cohesive and top-performing staffs, building cultures of accountability, and inspiring team members to excel. I place a high premium on creating empowered, motivated teams who deliver the highest levels of service for our members. ✅ I am highly proficient in identifying and capitalizing on areas for improvement, including facilities and grounds. Throughout my career, I have planned and led numerous capital projects that have yielded excellent results, both for short-term and long-term goals. ✅ I am skilled in developing strong relationships with Club members, partners, vendors, and community members. I am a trusted, respected Club leader who has formed lifelong relationships and an extensive network within and outside the Club industry. MY PROFESSIONAL DEVELOPMENT: ⏩ Certifications: Certified Club Manager, Club Managers Association of America; Certified Chief Executive; Certified Sommelier, Court of Master Sommeliers; Certified Club Manager Designation Recertification, CMAA ⏩ Training: Certified Hospitality Educator Workshop, Educational Institute of the American Hotel & Motel Association; The General Manager/Chief Operating Officer Program, Michigan State University; Certified Club Manager Review Course, 73rd World Conference on Club Management; Managerial Excellence – Tactics for Today, Cornell University; Strategic Leadership – Business Management V ⏩ Affiliations: Club Management Association of America (CMAA); Golden State Chapter; Board of Governors, International Wine Society; Board of Directors, The Golden State Foundation; Treasurer, Southern California Mexican American Golf Association (SCMAGA); President, SCMAGA Los Angeles Chapter; Assistant Director Administrator/Secretary, Little League International California District 19
United States
Glendora
Hospitality
Employee & Labor Relations, Marketing & Branding, Employee Satisfaction, Employee Retention, Team Leadership & Motivation, Strategic Planning & Execution, Country Club Operations Management, Food & Beverage Operations, Member Service Excellence, Full P&L Accountability, Clubhouse Management, Staff Development, Budgeting, Expense Control, Change Management, Consulting, Member Satisfaction, Safety Assurance, Facility Enhancement, Presentations, Event Planning, Event Execution, Talent Recruitment, Talent Acquisition, Menu Planning, Turnaround Management, Capital Project Management, Renovations, Business Development, Negotiations, Compensation & Benefits, Sales Planning, Sales Forecasting, Member Experience Optimization, Turnaround Leadership, Executive Leadership, Project Management, Program Management, Employee Handbook, Negotiations, Hospitality Management, Food & Beverage, Wine Knowledge, Wine Tasting, Wine Education, Wine Sales, Golf Course Management, Country Clubs, Private Equity, Banquets, Wine, Fine Dining, Club, Golf, Resorts, Restaurant Management, Cuisine, Restaurants, Operations Management
Experience

Chief Operating Officer/General Manager
Glendora, California
OVERVIEW: Private equity club with an 18-hole Robert Trent Jones Jr.-designed golf course, 32K sq. ft. clubhouse, and practice facilities; currently at 540 members (253 equity members) and $9.5M+ in total annual revenues. Operating Dues at $4.7 million and Food & Beverage revenue exceeding $3 million. Rehired following a previously successful tenure to revive and repair the Club traditions and culture. Lead a management team of 7 that includes the Chief Administrative Officer, Director of Gulf, Executive Chef, Director of Sales, Clubhouse Manager, Catering & Events Manager, and Clubhouse Maintenance Manager HIGHLIGHTS: ✅ Played a critical role in a 180-degree turnaround for the Club, from $2.3M in debt to cash exceeding $2.2M with zero debt. Increased Club cash by $1M during the pandemic while increasing service levels. ✅ Implemented and maintained a 20-year capital plan (capital spending averages $1.2M annually), with capital dues increasing from $1,200 to $2,880. Additionally, increased initiation fees from $2,500 to $20K. ✅ Led the renovation of a two-phase clubhouse renovation in 2022 & 2024. ✅ Increased full-dues equivalents from 249 to 422. ✅ Surpassed budget targets for the past 8 years.

General Manager/Chief Operating Officer
Mission Viejo, CA
OVERVIEW: Private, member-owned, full-service country club featuring a full complement of sport and recreational amenities, including a Robert Trent Jones Sr. Master Redesign (7,143-yard championship golf course), world-class practice facilities, fitness center, pool complex, and 8 lighted tennis courts ($8.8M in annual revenues and 625 members). Directed a leadership team of 11 that included Golf Course Superintendent, Food & Beverage Director, Controller, HR Director, Catering & Tournament Director, and multiple others. HIGHLIGHTS: ✅ Oversaw the successful planning and remodel of the Ladies Locker Room within budget, as well as developing and implementing a facilities maintenance plan. ✅ Planned and implemented a 4th of July celebration with over 1,400 attendees, earning rave reviews from numerous individuals for the event. ✅ Hired a new, top-talent Director of Golf, as well as improving the overall team performance through ongoing mentoring and support

General Manager
West Covina, California
OVERVIEW: Private equity club with ~510 members in all categories, featuring an 18-hole championship golf course, practice facilities, tennis courts, swimming pool, and 40K sq. ft. clubhouse ($5.4M+ in total revenues). GM Oversaw all operational functions and activities, including the establishment of an employee handbook, house rules, menu pro formas, new events, par levels for inventories, and a master calendar. Managed a team of 7 and reported to the Board of Directors. Worked with the Building and Legal Committees on building defect matters, as well as with the Finance Committee to establish budgets. HIGHLIGHTS: ✅ Led all activities for the opening of a new clubhouse, from planning and construction to opening and fully operational status. Addressed and resolved construction and material defects to achieve goals. ✅ Negotiated the purchase of the remaining golf course property that was leased before being turned over to USC Law School Trust. ✅ Developed and established a 10-year capital plan to eliminate annual assessments and prepare for replacements, purchases, and repairs of major capital items.

Alumni Association Board of Directors
Pomona, CA
I have had a fulfilling experience working with different individuals on the Board of Directors. Both staff and volunteer alum have helped grow the Association. My time on the Board include positions as: President, External Vice President, Director and Immediate Past President.

Clubhouse Manager / Food & Beverage Director
MountainGate Country Club
Greater Los Angeles Area
OVERVIEW: Featuring a 27-hole Ted Robinson-designed golf course, practice range with putting green, 16 lighted tennis courts, pro shop, and formal dining room, among others ($12.5M in total annual revenues). Hand-selected by the American Golf Corporation’s senior staff to manage daily Food & Beverage operations at its flagship store and largest private country club (F&B revenues exceeded $4M annually). Tasked with fixing multiple issues within the Food & Beverage department, with an emphasis on food quality and service. Directed a management team of 6 and reported to the GM/Western Regional Director HIGHLIGHTS: ✅ Hired a sought-after chef from a local competitor that increased the overall satisfaction of the members’ culinary experience. ✅ Implemented a series of successful social events for different member demographics, including Couples Golf, Twilight Golf, Cigar Dinner, Wine Dinners, and multiple others. ✅ Surpassed budget goals for all Food & Beverage activities, as well as becoming part of the AGC Acquisition team for Food & Beverage.

Assistant General Manager
Yorba Linda Country
Yorba Linda, CA
Yorba Linda Country Club, which is an American Golf Corporation management contract club, is owned by Sanyo Foods Incorporated. Yorba Linda Country Club is open six days a week - gross dollar volume is $6 million; annual dues volume is $3.2 million and food and beverage sales are approximately $1.2 million. The Club has over 960 members in several different categories.

Assistant Club Manager
Glendora Country Club
Glendora, CA
Art Barajas, CCM, CCE's Contact Information
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