Arshia Sehgal

• Own marketing and PR strategy across multiple cities • Lead new store and city launches end-to-end • Built and run the influencer and creator program • Manage PR, media, and brand partnerships • Drive performance marketing with a revenue focus • Lead packaging, brand identity, and key copy • Manage agencies, budgets, and timelines

Played a pivotal role in a marketing and communications capacity amid an ambitious 5-year growth strategy. • Executed and delivered successful multi-channel marketing campaigns ensuring smooth execution and addressing any queries • Created effective New Store Opening plans while working with the manager, franchise partners and agencies to ensure tight deadlines, budgets and OKRs were met throughout • Developed and executed marketing content for social media, digital screens and Meta campaigns • Oversaw all franchise marketing communications across all channels; acted as brand guardian • Led the NSO pipeline, coordinating with property teams, partners and agencies • Built strong relationships within Pret and franchise teams, becoming a go-to for daily marketing needs My experience is marked by a proactive approach, adaptability, effective communication and a passion for marketing, driving results and fostering innovation within an agile environment.

At Timeless London, a brand renowned for its unique blend of vintage-inspired fashion, I leveraged my marketing skills to significantly boost the brand's digital presence and customer engagement, thriving in the fast-paced environment of the fashion industry. • Collaborated with senior management to develop and implement marketing funnel strategies and establish KPIs to measure campaign success • Assisted in the development, execution, and optimisation of omni-channel marketing campaigns in coordination with cross-functional teams • Created content that resonated with company’s ethos, ensuring alignment with the brand's identity and purpose • Conducted UX/UI analysis to improve website functionality and user experience, aiming for a seamless customer journey • Launched a micro-influencer strategy to cultivate a dedicated consumer community, amplifying brand awareness • Conducted market research and analysis to guide the company's strategic direction, ensuring their offerings remained competitive and trendsetting

At Indigo Blocks, my journey as an Entrepreneur was a deep dive into the marketing and operational realms of a start-up, focusing on the promotion of ethnic Indian products. My role was transformative, both for the business and my professional growth: • Owned brand and marketing strategy, encompassing branding, digital marketing, and outdoor advertisements • Positioned the brand in an increasingly competitive market, delivering strategic and effective multi-channel marketing campaigns • Managed all business operations, including stock procurement, sales, and staff recruitment & training • Focused on impactful marketing details like pricing and merchandising to drive Indigo Blocks' success • Built and maintained strong relationships with all stakeholders

• Key account executive for two major customers • Responsible for end-to-end client management involving RFQ (Request for Quotation) generation and study with Development Cross Functional Team (CFT) • Worked closely with marketing team to design a new brand packaging • Studied and analysed scope of selling products on various online platforms like Flipkart and Amazon. • Studied target market & developed strategies to improve sales and increase selling opportunities to existing as well as new clients

• Part of Assurance division: conducted successful statutory audits for various fortune 500 clients from the UK and Ireland; managed multiple client engagements simultaneously • Worked with clients from the United Kingdom and Ireland ranging from Pharmaceuticals, Real Estate, Professional Services, IT, Manufacturing, Oil & Gas sector etc • Managed multiple engagements simultaneously, learning important time and personnel management skills • Analysed Financial Statements and Separate Accounts of the client’s summarized reports, determined materiality for substantive testing procedures • Identified potential deficiencies in the client’s significant processes and suggested testing procedures to address the deficiencies • Performed analysis on revenue, price/volume, cash, balance sheet analysis on receivables, accounts payable, working capital etc • Performed core Audit Procedures and was a part of end-to-end audits • Performed a detailed On-Site Stock Audit of an EY India client in the Aviation sector

• Conducted market research and analysis to have strategic direction for DogSpot • Studied similar sites in the US and EUR to prepare a business report • Prepared a keyword analysis report of the website

Marketing Strategy and Planning, Marketing and Sustainability, Consumer Behaviour, International Marketing, Research in Marketing, Brand Management, Digital Marketing. • Received distinction on a consultancy project for Own Kind (a wardrobe digitalisation app) to investigate OK’s value proposition and present recommendations for innovative customer experiences and growth opportunities (for digital marketing module). • Won first prize as a team for gaining highest market revenue in a real-time stimulated business problem (for marketing strategy and planning module). • Researched, planned and authored a 12,000-word dissertation on “4Ps affecting mothers’ attitudes and purchase intentions for formula milk ”. — managed deadlines, liaised with dissertation supervisor and developed analytical and research skills by successfully surveying 20+ individuals from urban low income group and 150+ from urban mid-high income group. (Grade achieved : Distinction)