Enrica Arsenio

Chief Marketing, R&D and Innovation Officer / Direttore Marketing, Ricerca e Innovazione @ Art Cosmetics

About

Senior executive with over 20 years of experience in the global beauty and cosmetics industry, currently Chief Marketing Officer & Head of R&D and Innovation at a leading cosmetic contract manufacturer. Proven track record in building corporate and brand identity from the ground up, strengthening institutional positioning, and integrating Marketing, R&D, and Innovation to drive scalable growth. Experienced in governing end-to-end innovation pipelines, product strategy, and portfolio development, while leading large multidisciplinary teams in international environments. Strong experience in shaping market positioning and governance for complex organizations, integrating brand strategy, innovation, and R&D, and operating at Executive Committee and Board level.

Country

Italy

City

Greater Milan Metropolitan Area

Industry

Cosmetics

Skill

Insight, Creative Brief, B2B, B2C, Comunicazione, Strategia di prodotto, E-commerce, Miglioramento processi aziendali, Product Development, Licensing, Fashion, Luxury Goods, Cosmetics, Brand Communication, Product Marketing, Advertising, Packaging, Brand Management, Brand Development, Trade Marketing

Experience

Chief Marketing, R&D and Innovation Officer / Direttore Marketing, Ricerca e Innovazione

Art Cosmetics

2025-6 - Present · 1 yr 4 mos

Lead Marketing, R&D, and Innovation with full accountability for product strategy and innovation pipeline. Oversee formulation development, new technologies, textures, performance, and sustainability. Translate global trends into scalable, market-ready cosmetic solutions. Ensure strong alignment between customer needs, brand positioning, and industrial feasibility. Drive go-to-market excellence through integrated storytelling and product marketing.

CMO - Chief Marketing Officer

Art Cosmetics

2021-4 - 2025-7 · 4 yrs 4 mos

Bergamo, Lombardia, Italia

HEAD OF MARKETING

Great Lengths S.p.A. | B Corp – Responsible Beauty

2019-1 - 2021-4 · 2 yrs 4 mos

Milan Area, Italy

Led global brand strategy and marketing execution across 50+ countries. Supported sustainability and social responsibility initiatives. Built and coordinated the HQ marketing structure.

MARKETING MANAGER - KIKO Milano

PERCASSI

2017-1 - 2018-12 · 2 yrs

Bergamo Area, Italy

Responsible for global product marketing, launch calendar and skincare innovation roadmap. Drove consumer-centric strategy across 1,000+ stores worldwide.

MARKETING MANAGER - Madina

PERCASSI

2012-2 - 2016-12 · 4 yrs 11 mos

Bergamo Area, Italy

Led the full relaunch of Madina - a heritage Milanese brand - overseeing product, retail concept and commercial plans. Managed brand repositioning, new store design and 360° marketing activation.