Arsalan Sajid

✅ Key Achievements: - User Acquisition: Delivered 50% YoY growth in new user acquisition through CRO, funnel optimization, and lifecycle marketing campaigns. - Web Traffic Growth: Spearheaded SEO and CRO strategies that increased organic traffic by 2000%+ across key user segments. - Revenue Impact: Drove $5M+ in customer LTV from referral marketing and optimized onboarding flows. - Conversion Rate Uplift: Revamped email nurturing and onboarding sequences, boosting first-sale conversions by 150%. - Lead Gen: Increased MQLs by 585% and SQLs by ~200% through persona-driven content and campaigns. 🎯 Channels & Responsibilities: - Owned and scaled the referral and content marketing channels, delivering 10K+ signups in 2024 alone. - Launched and leading the Agency Partnership Program, improving ARPU by 200% and signup-to-sale rate by 10%. - Managed high-performing paid and website campaigns for Black Friday & Cyber Monday and industry events (e.g., Prepathon and Web Growth Summit), generating record-breaking conversions. - Led cross-functional squads with product, engineering, data, and customer success to execute growth experiments and product launches. - Actively lead initiatives tied to community engagement and sponsorships, supporting prospect outreach and product adoption. - Trained and mentored 13 junior marketers through a leadership program—now thriving in content, lifecycle, and performance roles.

• Manage digital marketing campaigns focused on increasing brand reach, and customer acquisition • Conduct customer research and develop buyer persona • Plan and help to produce intent based content for different buyer personas • Monitor metrics as well as deep-dive analytics to uncover strategic insights and action plans • Built and managed support/growth program for startup customers • Built and managed a growth program for digital agency customers contributing to increase in ARPU • Generated a 300% uplift in organic traffic to two different categories of blogs • Uplifted visitor to signups ration by 200% from the blog • Create customer onboarding flows for different programs and campaigns • Hunt and recruit influencers to carry out promotional campaigns with them • Coordinate and collaborate with remote team that is mainly in US and also other part of the world such as New Zealand, UK, Sweden, Spain, Greece and Malta • Launched and managing community swag giveaway program. • Managing different agency customers’ accounts as their Partnership Manager.

- Content marketing strategy, planning and execution. - Content research and association tactics. - Maintaining work flow for requesting, creating, editing, and publishing content. - Content writing for marketing, agencies and startup buyer personas. - Develop and propose SEO strategy for different buyer personas. - Coordination with SEO team to ensure SEO processes. - Work with cross-functional teams (engineering, product, creative, marketing) to implement and scale successful campaigns - Create and manage customer acquisition campaigns. - Carry out influencer marketing campaigns. - Planning and executing side project ideas.

Roles & Responsibilities - Marketing via different paid channels, think Facebook ads, Google Adwords, twitter, native ads, display ads, mobile ads. - Data Analysis and Optimization - Traffic Monetization - Content Creation - Marketing Angles and copy writing - Community Penetration and discussions - Inbound Marketing - Campaign Creation - Social Media Following Strategies

-Business promotions, B2B Marketing tactics, -Managing healthy business relation ship with the customer, -Analysis of market trend and Auction consultancy. -Automobiles supply, documentations and shipment scheduling. -Accounts management for stakeholders.

• Design, create and manage promotions and social media campaigns • Managing created content • Monitor, listen and respond to Customer • Oversee design • Analyze ROI

• Corporate sponsored research on "Factors Affecting Timely Shipment and Counter Strategies". • Financial analysis of Ambulance service of Saylani welfare trust. • Conducted an Interview of Sr.HR Manager of Aisha Steel Mill to understand HR functions of Aisha Steel Mill. • Introduced the Idea of Ambulance service and Mobile Medical Unit for Saylani welfare trust. • Promoted System of Amal-e-Danish School to various schools of Karachi. • Directed, acted and wrote two short dramas subjected; Adaption and Changes in relationships. • Working on an entrepreneurial venture of making electricity management device