Arpita Kulkarni

- Handled Digital Marketing operations of a diverse portfolio of clients- in e-com, BFSI, Food Tech, education and sports and fitness verticals. - Understood client's business goals, designed media plans and digital marketing strategies in alignment with these goals. - Analyzed customer behavior at each step of the digital marketing journey, developed and implemented strategies to minimize drop offs at various stages in the user funnel. - Leveraged existing customers to maximize conversions through digital re-marketing. - Explored innovative channels for to maximize performance for clients- Google Published case study on this

Software Engineer – Global Data Analytics and Insights -Responsible for successfully collating data required for analytics, from all applications dealing with customers, manufacturing plants, vehicle systems, vendor and dealers into the Hadoop data lake using Sqoop, a tool for transferring data from Relational Databases to Hadoop. -Voluntarily took an additional role in the Transform team, to transform data into a form that was requested for by the Analytics team, using Hive Query Language. -Was also responsible for devising metrics, consolidating and analyzing errors that came up during the transformation process. - As part of the Disaster Recovery team, was responsible for moving data to a different server, ensuring safety of thousands of Terabytes of data, in case of issues with servers during calamities. -As the Chief Editor of the Ford College Graduate’s newsletter, responsible for interviewing managers, writing excerpts of the interviews, reviewing and editing the articles written by other batch mates. - Organized sports and cultural events and science fairs for underprivileged children from 13 different schools, during the Corporate Social Responsibility month. -Lead a 35-member club at Ford to a successful charter into a Toastmasters Club.

-National Winner at Johnson & Johnson's Quest case competition -President of Spectrum - ISB’s Diversity and Inclusion Club -On campus consulting project for Yulu Bikes

-Certification in Chinese proficiency up to level 3 with scores: 200/200 in HSK level 1, 199/200 in HSK level 2 and 280/300 in HSK level 3 -Worked on a literature review paper on cognitive biases with a professor of Marketing Management at Vellore Institute of Technology. -Competent Communication and Advanced Leadership bronze medal at Toastmasters -Won scholarship for representing VIT at various inter-college Squash tournaments