Arpita Gupta

Lead brand buying and merchandising strategy for Armani Exchange, Emporio Armani, and Tory Burch at Fossil India, with end-to-end responsibility for assortment planning, seasonal buying, and market-aligned merchandising. Drive brand performance through strategic partnerships, data-led decision making, and premium consumer experiences, while ensuring alignment with global brand vision and commercial objectives.

Got responsibility of Thermals and accessories (Socks, Towels, Caps and Handkerchief) along with junior. Heading both verticals from product management & Development, business analytics, cost and Ebita management, range and price planning. Constant focus on increasing penetration with sales. Also responsible for all channels growth which includes Trade, EBOs, LFS and Ecom.

Managed Jockey Juniors, a sub-brand of Jockey during its nascent launch stage. Responsible for managing business end to end including product development, market research, new seasons strategy, product management, business analytics, cost and Ebita management, range and price planning. Close connect with sales to penetrate brand pan India and maximize presence with effective and efficient product offering.

Responsible for end to end womens wear business handling, growth and margins. actively involved in rigorous market research and positioning of brand. creating product mix,range plan, buy plan, deciding on retail pricing and responsible for margins to be delivered. closely involved with sales and marketing team as well.

With overall 13 years of experience in garment industry now carrying a vast knowledge of Retail and Export industry. Also specialized in offline and online retail specially for Women's wear with added experience for Men's and Kids clothing. Varied profile with no boundaries..