Arno Kijzerwaard

In my role as Field Marketeer Netherlands, I focus on organising our events in the Netherlands, such as participating in trade fairs, organising our own demo days and roadshows, and coordinating training courses. I also take care of all-round marketing around these events. As a link between our technical solutions and the market, I ensure that our marketing communications and events are designed to help customers get the most out of our equipment and software. Through targeted communication, demonstrations and content sessions, I help customers make the most of the possibilities and benefits of our technology.

As Marketing Executive for Benelux, I am responsible for marketing activities within different market segments, such as surveying, laser scanning, engineering and infrastructure, machine control, building and construction, and interior and finishing. In this role, I manage our CRM system via Salesforce and set up targeted marketing campaigns (Eloqua and Pardot). I organise and plan events, including trade shows, in-house events and training sessions, and maintain relationships with the media for advertising campaigns and press communications. I also focus on digital marketing, including email campaigns, newsletters, website management, landing pages, lead generation and social media. I conduct customer satisfaction surveys and provide creative content using the Adobe Creative Suite. Thanks to my technical background and education in Geodesy, I understand our clients' needs and the applications of our technology. This enables me to develop marketing activities that are not only informative and relevant, but also connect directly to the real-life and daily challenges of our target audience.

As a Sales Engineer at Leica Geosystems, I am responsible for sales of Geomatics products. This includes GPS systems, total stations, levelling equipment and various software applications. In addition, I am the technical specialist for the GIS product line, including the Zeno handheld GNSS and Leica MobileMatrix. In my role, I advise customers on the best solutions for their specific applications and support them with technical expertise.

As a Customer Support Engineer at Leica Geosystems, I support customers working with Leica Geosystems' surveying equipment. My specialisations include Leica System 1200, LisCAD and Mobile Matrix. My main task is to train customers in the use of Leica equipment and software. I also support the sales team with demonstrations and provide telephone support for technical questions.

As an editorial member at Geo-Info magazine, the journal for geo-information professionals, I write articles on the latest developments in the world of surveying and geodesy.

As Project Leader at Fugro Inpark, I am responsible for managing and coordinating surveying projects, from planning and execution to quality assurance and client coordination. My focus is on efficiently leading projects and managing teams, but in specific circumstances I also carry out measurements myself. Some examples are precision measurements in the Lisbon metro, 3D laser scanning of a drilling rig in Egypt, and measurements of dykes and highways. I am also involved in precision water measurements for the NAP system in the Netherlands.