Armand Agha-Musset

Member of Team Diversity & Inclusion

Our mission: help as many associations as possible change the world. The non-profit sector shows exceptional vitality. Nevertheless, they face strong issues: subsidies are decreasing, sponsors are always more demanding, it is hard to enroll and to keep volunteers... and last but not least, the Covid crisis! AssoConnect is a software that helps associations focus on their cause. We assist non-profit organizations in professionalizing their network, streamlining processes, and optimizing their efficiency

- Improved the User information for the Parisian Railway Company (RATP) : redefined the digital passenger information (new digital servicessuch as a new mobile app, chatbot etc.), designed customer journeys, and improved the user info aboard. - Participated to the creation of a new 100% mobile bank : defined customer journeys and processes, set up the call center, and defined the steering device (KPIS, data vizualisation etc.) - Defined and monitored the elaboration process of the annual commercial action plan, and executed Cross-channel client solicitation strategies (gathered needs from product teams and subsidiaries, coordinated marketing and commercial teams) for a French Bank. - Elaborated and helped achieve a strategy to increase the reinvestment by the heirs of clients of a French Bank + Helped launch a product to facilitate Transmission + Helped implement a middle-office, specialized in the support of heirs

- Realized executive summaries and recommendations to Senior Management on consumer expectations and trends in the 18 markets of Adidas - Created tools to optimize subsidiaries’ sell-ins (visuals, videos, story-telling, activation tools…) - Created measurement tools to monitor subsidiaries marketing performance (business qualitative and quantitative efficiency) - Carried out a study and made recommendations on how to track Training Trends and how to associate Adidas

- Carried out a market study in the Building industry for the French subsidiary of an international equipment and tools supplier, and made operational recommendations - Worked on the sales force activity management review of the French subsidiary of a leading international equipment and tools distributor - Participated to support innovative firms in their fund-raising: co-edited business plans, and presentations

- Created a tool to measure the effectiveness of touchpoints in sports events - Made quantitative and qualitative studies - Launched the final tool for the 2010 Champions League Finals and for the 2010 FIFA World Cup

- Administrated the ESSEC sports activities (courses, salaries…)- Operating budget : €400,000 - Headed the organization of local and international tournaments (ex: “Tournoi des 5 Ballons” (biggest student sports tournament in Europe : 1000 contestants / budget : €150,000)

- Realized PR Results analysis - Realized annoucements and press releases - Organized press events: conferences, trips

Chaire internationale de marketing sportif Cursus Droit - spécialité Droit Européen