Arman Baweja

EduProtect B2B SaaS Vertical — Built from Zero to ₹65L-70L ARR in 12 Months - Conceived and launched EduProtect's B2B SaaS institutional partnerships vertical from zero Annual Recurring Revenue (ARR) — designed the full Go-To-Market (GTM) strategy, built the national sales organization (6 Regional Managers + 24 Business Development Associates), and scaled to ₹65-70 lakh Yearly Recurring Revenue (MRR) within 12 months. - Owns a pan-India B2B account portfolio of 40+ institutional clients (schools and colleges), managing Principal and C-level relationships through enterprise sales cycles to drive onboarding and pipeline generation. - Designed the national GTM motion combining B2B SaaS institutional sales with B2C student conversion funnels — driving 140–170 enrollments per month across multiple territories. - Full revenue accountability: ARR forecasting, CRM pipeline management (LeadSquared, Orderhive), Monthly Recurring Revenue (MRR) tracking, and closed-won ratio reporting across all regions. - Leads quarterly national performance reviews and cross-regional field visits — setting KRAs, improving Sales Velocity, and driving execution discipline across a 30-member distributed team. - Implemented Revenue Operations (RevOps) frameworks — CRM-based pipeline tracking that improved forecast accuracy and MRR predictability nationally.

Conceived and built EduProtect's institutional partnerships vertical entirely from scratch — designed the GTM strategy, hired and structured the 30-member national sales team (6 Regional Managers + 24 BDAs), and converted a zero-revenue initiative into a Rs. 45-55 lakh per month recurring national revenue stream within 12 months. Designed the national Go-To-Market strategy combining B2B institutional sales with B2C student conversion funnels, driving 140-170 student enrollments per month nationally across multiple territories. Built and manages a pan-India institutional partnership network of 40+ schools and colleges, engaging principal and C-level stakeholders to accelerate onboarding and drive lead generation for counseling programs. Owns full revenue accountability including sales forecasting, pipeline management, and conversion tracking — ensuring consistent ARR growth and strong closure ratios across all regions. Leads quarterly national performance reviews and cross-regional field visits, setting KRAs, driving execution discipline, and improving team productivity at both regional and national levels. Implemented CRM-based pipeline tracking (LeadSquared, Orderhive) that increased sales velocity, improved forecast accuracy, and enhanced revenue predictability across the national sales org.

- Delivered ₹7 crore+ Annual Recurring Revenue (ARR) across B2C and B2B education sales verticals while leading multi-city teams across Tier-1 and Tier-2 markets. - Designed and executed national Sales Enablement programs — bi-weekly onboarding cohorts of 50–60 trainees, successfully transitioning 2,800+ sales professionals into quota-carrying roles with ~90% deployment success rate. - Built structured onboarding frameworks, product training modules, and field readiness programs that reduced time-to-first-revenue for new Account Executives and Business Development Associates. - Established B2B institutional partnerships with schools, coaching institutes, and regional channel partners — building sustainable inbound and outbound lead generation pipelines across territories.

Led multi-city B2C sales teams across Tier-1 and Tier-2 markets, managing institutional partnerships and direct student acquisition channels, contributing to Rs. 3 crore+ annual revenue. Designed and executed national-scale sales training and enablement programs — running bi-weekly onboarding cohorts of 50-60 trainees and successfully transitioning 2,800+ sales professionals into active sales roles with approximately 90% deployment success rate. Built structured onboarding frameworks, product training modules, and field readiness programs that reduced time-to-revenue for new hires and strengthened national sales capacity. Established institutional partnerships with schools, coaching institutes, and regional influencers, creating sustainable lead generation pipelines across multiple territories. Operated across both sales execution and talent development — a dual mandate requiring strong cross-functional coordination with HR, operations, and regional leadership.

Led and managed a 15-member Business Development Associate (BDA) team, driving structured weekly and bi-weekly sales execution across digital and consultative sales channels. Owned team revenue targets of ~₹2 lakh per BDA per week, translating to ₹30 lakh+ weekly pipeline responsibility and ~₹60 lakh bi-weekly team targets. Consistently delivered 90–100% bi-weekly revenue target achievement through disciplined pipeline management and conversion-focused coaching. Recognized as the Top Performing Sales Manager for 6 consecutive months based on monthly revenue performance and team productivity. Maintained the lowest RCN (Return/Cancellation/Non-Acceptance) rate among peer managers through strong customer qualification and onboarding practices. Achieved the highest team retention in the regional cohort, building a high-performance culture through structured mentoring and performance reviews. Implemented data-driven KPI dashboards to monitor lead conversion, call productivity, and closure ratios.

Achieved ₹1.25 crore+ cumulative revenue in 13 months through consultative selling and targeted client engagement. Maintained consistently low RCN (Return/Cancellation/Non-Acceptance) rates through effective customer qualification and expectation setting. Built strong client relationships through virtual consultations, product demonstrations, and structured follow-ups, consistently exceeding weekly sales targets.

I pursued a Bachelor's degree in Electrical Engineering with unyielding dedication. This commitment to excellence translated into a noteworthy academic performance, culminating in an impressive overall result of 68%. My time at RTU was marked by rigorous coursework that provided a robust understanding of electrical principles. A pivotal experience during this period was an immersive internship centered on Electrical Transformers at a prominent Power Distribution Center in Jaipur. This hands-on opportunity bridged the gap between theory and practice, allowing me to engage in tasks ranging from testing to troubleshooting and maintenance. The internship was a turning point, emphasizing the importance of the practical application of theoretical concepts. It enhanced my problem-solving prowess, adaptability, and ability to work seamlessly within a team – attributes indispensable in the field of engineering

68%