Arleny De La Cruz Rodriguez

◻Managed a Shopify store and an Amazon FBM storefront, applying data-driven strategies to optimize listings, drive sales, and enhance customer satisfaction. ◻Oversaw social media accounts and crafted targeted ad campaigns on platforms like Facebook and Instagram, resulting in increased brand visibility and engagement. ◻Lead generation for a Mindset Coach

◻Developed and implemented recruitment strategies using digital platforms (social media, job boards) to expand outreach and reduce time-to-hire by 30%. ◻Integrated employer branding through content creation, enhancing job visibility, and attracting top-tier candidates. ◻Ensured the quality of recruitment and selection services by monitoring processes and managing key performance indicators. ◻Led a team of 5 recruiters, driving performance evaluations and optimizing talent acquisition efforts to meet organizational objectives. ◻Assessed competencies of mid-level and senior management to align talent with client needs. ◻Managed the onboarding process for new employees, facilitating a smooth transition into the organization. ◻Conducted additional HR activities to support and enhance overall recruitment and selection efficiency.

◻Provided tailored job search solutions for executives seeking new or improved professional opportunities. ◻Utilized advanced sourcing techniques, including social media and Boolean searches, to identify global job vacancies and attract top-tier, diverse talent. ◻Designed and managed personalized executive representation services to enhance candidate visibility in the market. ◻Integrated digital marketing strategies into recruitment campaigns to increase engagement with passive candidates and broaden the talent pool. ◻Streamlined the candidate onboarding process, reducing turnover and improving retention rates for new hires. ◻Supported and guided executives throughout the job search process, ensuring a successful placement.

◻Responsible for attracting and contacting candidates to fill vacancies and link them with temporary or permanent job positions with the company or client companies. ◻Build positive relationships between team members to gain a better understanding of the client's recruitment needs and requirements. ◻Job posting and candidates research.

◻Provided administrative and project management support for multiple clients, optimizing efficiency by managing calendars, emails, and coordinating tasks. ◻Conducted market research and competitive analysis, providing valuable insights to improve clients' digital marketing strategies. ◻Managed social media for clients, including managing Instagram accounts for a mindset coach, creating engaging content and increasing engagement. ◻Developed and executed communication tasks, such as phone calls and customer support, ensuring an excellent experience and effective problem resolution. ◻Coordinated projects, facilitating the organization and assignment of tasks to meet established objectives. ◻Created social media content, including writing and posts, improving clients' digital presence and strengthening their brand.

◻Recruitment coordinator at the Circle by Meliá vacation club. ◻Specialized in bilingual and sales positions, such as closers and liners. ◻Provided support to other Recruitment departments at other hotels in the chain.

◻Conduct one-on-one coaching sessions. ◻Guide clients in setting career goals. ◻Offer job search strategies and resume help. ◻Provide interview advice and personal branding guidance. ◻Support clients in building a professional network. ◻Track client progress and adjust coaching strategies.

◻Established and led the HR department, implementing strategies that improved employee satisfaction and recruitment efficiency. ◻Managed full-cycle recruitment for over 41 roles, focusing on strategic talent sourcing and engagement through both traditional and digital channels. ◻Spearheaded internal training programs and development initiatives, significantly boosting employee retention and organizational productivity. ◻Leveraged HR technologies to streamline recruiting processes and improve compliance with local labor laws, cutting hiring costs by 15%.