Arleigh Haskal

• Translate audience insights and campaign objectives into media strategies, shaping channel mix, budget allocation, and flighting structure • Lead development of cross-channel media plans, balancing investment decisions against performance expectations and business objectives • Present strategic media recommendations and rationale to influence campaign direction and investment decisions Clients: Famous Footwear, TTC Travel Corporation, PNC Bank, Blizzard Gaming

• Supported execution of cross-channel media campaigns through budget tracking, delivery monitoring, and reporting across active media plans • Analyzed campaign delivery patterns and performance trends to surface insights and inform optimization opportunities • Built reporting tools and campaign trackers used to evaluate results and support planning workflows Clients: Keurig Dr Pepper, PNC Bank

• Collaborated with a cross-functional team to develop a full-funnel media and creative campaign from initial research through final strategic recommendation and presentation • Conducted audience, competitive, and marketplace research to inform channel strategy and campaign positioning • Developed media rationale and planning recommendations grounded in campaign objectives and KPI-based measurement frameworks Clients: Land O' Lakes, Sanofi

• Conducted market and competitive research to identify emerging trends and inform marketing and communication strategies across global brands • Contributed to monthly cultural and market insight reports, synthesizing global and European trends into strategic observations for planning teams • Analyzed market conditions and competitive landscapes to support refinement of brand and communication strategy direction • Developed early-stage creative direction concepts informed by strategic insights and cultural trends for global brand campaigns Clients: Jack Daniels, BRITA, Samsung, Pizza Hut

• Supported campaign trafficking, setup, and quality assurance processes to ensure accurate execution of digital media campaigns • Gained understanding of media planning structures and operational workflows, including how campaign configurations influence delivery and reporting outcomes • Participated in cross-functional discussions with planning and analytics teams on trafficking strategy, implementation considerations, and campaign setup logic • Collaborated with media, analytics, and operations teams to improve data accuracy and strengthen reporting reliability across campaigns Clients: Fidelity Investments

• Wrote and edited marketing copy for digital and print campaigns, ensuring alignment with brand tone and messaging strategy • Researched promotional and positioning strategies to inform early-stage campaign development and concept direction • Participated in client meetings to gather audience insights and translate business objectives into marketing recommendations • Supported messaging and content development by transforming client feedback into structured communication outputs

• Served as set photographer for a narrative short film exploring a doula’s support of a woman’s abortion journey, capturing imagery that supported visual storytelling and production narrative continuity • Collaborated with a women-led creative production team to align photographic execution with directorial vision and tone • Worked within a professional film production environment alongside established directors and industry professionals from HBO, Facebook, and ABC documentary divisions • Contributed to production materials for a short film selected for the HollyShorts Film Festival 2022, Bentonville Film Festival 2022, Cleveland International Film Festival 2022, Salute Your Shorts Film Festival 2022, Mammoth Film Festival 2022

• Supported production of two national Toyotathon television commercials, contributing to execution of large-scale branded storytelling content • Assisted in shaping shot composition, framing, and camera movement to ensure alignment with creative direction and narrative intent • Participated in daily footage reviews with production and creative teams to evaluate visual output and inform subsequent creative decisions • Monitored post-production workflows to ensure continuity, quality, and consistency with intended campaign vision

• Selected as one of 21 photographers worldwide for This Is 18, a global editorial storytelling project documenting 18-year-olds across cultural and geographic contexts • Produced assigned photojournalistic work published across The New York Times print edition, digital platforms, and associated editorial channels • Collaborated with award-winning editorial photographers and directors within a global newsroom environment, contributing to a structured visual storytelling initiative • Work featured across international platforms including UN Women and public figures such as Alicia Keys, extending narrative reach beyond editorial channels • Invited by The New York Times editorial teams to speak on a panel at the 2019 PhotovilleLA Festival on visual storytelling and creative process • Contributed to the published This Is 18 book (2019), distributed globally through The New York Times and major retailers **See more at https://www.arleighhaskal.com**