Arkaraphol Chompreeda

Lead Distribution Channel on strategic work and drive business innovation with cross functional teams (i.e.Product, Engineer, Sales) to roll out channelized marketing plans for Distributors / Partners. Engage closely with partners’ C-level to drive strategic business plans focusing on Cisco Business solutions. This includes end-to-end planning and executions (Marketing/demand generation focus, sales alignment, sales enablement, performance forecasting, Sales ROI measurement) Establish long-lasting relationships with key partners and manage internal stakeholders.

Head of Product Management team for Visual Display, Memory and Medical Device product group* for Thailand and Indo China * Visual Display : Monitor / Digital Signage / Hospitality TV Memory : Solid State Drive (SSD) / Memory card Medical Device : X-Ray / Ultrasound Resposibilities : - Leader of product marketing teams and presales teams - Create business Strategy and manage marketing team to deliver sales target, provide directions to sales team, initiate brand capaigns, oversee P&L and product financials, control supply chain management and coordinate with regional HQ and plant. - Manage product roadmaps, product lifecycle, pricing and launch process to ensure that we increase our leadership and market share position - Support of marketing and business analysis to evaluate market opportunities and analyze competitive products among business competitors. - Develop of ATL/BTL materials to support the marketing activities

Responsibilities • Manage all business aspects for Thailand market (business development, marketing, channel sales, finance and supply chain management, branding/event, merchandising) • Planned and managed budgets for Thailand market • Thailand channel management: selected and managed AOC product line in Thailand Achievements • Q1FY11: achieved 150% from company’s target. Increased 200% YoY.

Responsibilities • Based in Singapore, I directly reported to India Geography Manager and Worldwide Operations Manager of Intel USA. • Managed over 300 Intel partners in Thailand and encourage partners to participate in Partners Program. • Build and Maintain Partner's relationship by executing marketing development program. Achievements • Thailand Performance ranked no.1 worldwide. Achieved more than 1,000%

Responsibilities • Initiate and manage overall marketing and business strategy, supply forecast, partner relationships, product awareness. Achievements • Market share leader for 7 vendors in 2009 (Microsoft, Adobe, Norton, Corel, CA, Business Object, Samsung) • Market share leader for 6 vendors in 2008 (Microsoft, Adobe, Norton, Corel, CA, Business Object) • Market share leader for Fujitsu server in 2007. • SEA highest growth for Adobe’s Distributor in 2008 • Adobe and McAfee – The Representative of Adobe’s speaker in Software event for SIPA, BSA, Software Seminar in 2008-2009. • Microsoft Reward – Distributor of the Year 2009.

Leadership roles • Management Team of ABAC Dummy Company 2005 o Promoted as Product Manager for IT & Household product o Established the company and ran the business. Set the target, controlled and monitored pricing, promotions and sales volume. Negotiated with suppliers, sales representatives and customers • Sales representative of ABAC Dummy Company 2004 o Engaged with clients and suppliers in door-to-door, events, sales project for household, cosmetics, electronics, and IT products • Internship at Toshiba and Panasonic, May 2005 o Sales representative in Commart festival